Good Design Examples

Giving the examples of design is straightforward. From tiny little paper clip to gigantic airplanes hovering over our heads, everything that surrounds us is the outcome of design. On the other hand, giving the examples of good design must be difficult because defining what is a good design is debatable work. Having different connotations in different fields, the word design cannot be defined in one certain way as Paul Rand, a prominent American graphic designer, once stated in his personal website that design is both simple and complicated (Rand). However, one Korean product designer actively promotes his own philosophy of a good design, which recently gained public acclaim: the process of solving human problems with creativity and innovation.

In his biography I am 3D, Bae mentioned that his entire process goes to students from poor families and allows his research team to grant a student in need about $17,776 per year from 2006 (Bae, 127). What differs him from other designers was his ideology in practicing social contribution. He believed designer could change consumer’s attitude and awaken people spiritually through meaningful design. He did not want consumers to be passive in contributing to society and buy his products out of pity, so he refused to put a big label that says all profits will be used for a good cause. Unlike many other companies involved in cause-related marketing charge more without any improvement in general, Bae always gave consumers a refreshing jolt with his products at an affordable price that satisfy people’s need in their lives and drew active social contribution from the bottom of their hearts. DongA.com journalist Taek Gyun Sohn once stated that, “consumers spontaneously donate their money not because of pity but because of his cool design and convenience” (Sohn). Bae actually achieved aesthetic beauty and social value at the same

In the People Inside interview, Bae introduces his own strict principle: becoming a member of a tribe or a community (Bae). Indeed, he even became a tribesman of Masai in Kenya, wearing traditional Masai clothes and spending time with Masai all day long so as to accurately find the problems. In fact, this is a similar kind of definition of family that Lee Herrick explained in his essay What Is This Thing Called Family. “Family goes far beyond a child’s eyes looking like her mother and father’s, or a child having the same mannerisms as her parents,” claims Herrick in his essay, “Family is about love and struggle and adapting” (Herrick). Likewise, designer Bae regarded natives as his family, treating them with affection and care to fully understand them, to properly find their fundamental problems and to solve them with his philanthropic design though natives he met are not his biological