Examples Of Grooming Proposal

MODULE 11 ADDITIONAL INCOME

OPPORTUNITIES AND

UNIQUE SELLING PROPOSALS

A dog-walking service can complement your dog grooming business

MODULE 11 ADDITIONAL INCOME

OPPORTUNITIES AND

UNIQUE SELLING PROPOSALS

Introduction

When you are at a supermarket checkout, you’ll often see leaflets promoting all kinds of offers. Like pet insurance, a credit card, free eye-tests. The provider of all these services is the very supermarket you’re buying groceries from.

It reminds me of the story of Jack, who popped into a major supermarket for a pint of milk. He came home with a new bicycle, a wide-screen television, a polo shirt, toaster, magazine subscription and life insurance. Everything but the pint of milk.

Similarly, sign up for

You already have all the health and safety considerations taken care of because you’re already set up to take care of the dogs that come to you for grooming. You can offer doggie daycare at an hourly rate, perhaps a half-day or full-day rate.

Let’s look at Ryan in Victoria, British Columbia, Canada who runs the fictitious Good Karma Dog Grooming and Kennels. His salon offers daycare to his dog grooming customers. He has a sizeable back yard (garden). And a separate room that has six cubicles (playpens) and a large play area. Grooming is in another room because he doesn’t allow dogs to run free in the grooming area – because it’s unsafe for dogs to get underfoot of a dog groomer at work.

Ryan’s younger sister Annabel helps run the front of the shop and keeps an eye on the daycare dogs. Ryan can safely accommodate ten dogs a day just for daycare. The full day-rate for one day of daycare is $40. That’s an extra $400 per day – five days a week - just for daycare. And he still has to turn people away. Dog owners who work full-time are desperate for their dog to be taken care of in an environment that offers them a dog-walk, play-time, stimulation, exercise, discipline and the all-important socialisation with other dogs that enhances their