Intelligent Industrial Marketing

Abstract

Intelligent systems to support and support decision-making based on the situations facing companies and institutions have certain capabilities and abilities, especially for companies with a strategic nature, in those situations, Having an intelligent system is essential. In this research, we examine 10 representative researches of intelligent systems used in industrial marketing issues. Conclusion: All results show that the determined price, the length of the warranty period, the trained staff, the number of promotional items and the number of marketing campaigns are among the most important indicators of industrial marketing, which affects performance, but none of the research has investigated the effect of these indices on the unmatched

In a comprehensive definition, the process of discovery, the translation of the demands of industrial customers, and their requirements for specific products and services for the effective communication of distribution practices, pricing, after sales services, more and more customers to persuade them to use these products continuously and services are called industrial marketing. The characteristic of industrial products is that it does not go to the final consumption of consumers but also place in the process of producing other products. In fact, customers of industrial products are not final consumers, but there are also institutions and organizations that purchase industrial products for their business, production, and organizational activities. This very important feature (non-final consumption), makes the industrial products very different from the consumer products, and, consequently, these two products have different markets. The fundamental difference between the market for consumer products and industrial products lies in the incentive to buy, and these differences make the structure of the two markets completely different. The incentive to buy for industrial products is to use them in the production and execution of other business activities. While the incentive to buy consumer products is the final and personal

Buying companies buy goods for another product or resell goods to others and earn profits. Industrial marketers should demonstrate how their products help customers achieve more or less costs. In this market, although advertising has a critical role, the main roles are sales force, price, credibility, and firm commitment to product and product quality.

In industrial marketing, the role of product characteristics and characteristics is critical and suppliers who do not provide the required specifications for customers will not be selected. In industrial marketing, the marketer should realize that demand for industrial goods results from the final consumer demand, that is, the demand for a product depends on how it is used in relation to other products. Sometimes, industrial marketing tries to propagandize the final customer demand with advertising to increase demand for its industrial goods.

The simplest definition for the price is that the price is the monetary and material value of the products and services. Companies, manufacturers, vendors and suppliers of pricing products