Examples Of Marketing Ethics In Marketing

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“Ethical issues in marketing of Children an Utilitarian perspective.”
Meaning and Definition
The word “ethics” is extracted from the Greek word “ethos”, which refers to the nature, guiding values, principles or ideals that are spread through a group, community or people. Each and every individual is responsible to his community for his behaviour.
Ethics is group of norms, or code, or value system, devised from human reason and experience, through which free human actions are determined as right or wrong.
According to the Josephson Institute, “Ethics is defined as standards of conduct that indicate how one should behave based on moral duties and virtues”.
According to Webster, “Ethics is the discipline dealing with what is
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Ethical Issues
Marketing ethics are the principles, rules, values and standards of conduct followed by marketers. Current trend in business should have greater ethical awareness must recognize and accept consumer right. Young children are the target for advertisers because of the money they invest and spend as an influence in their parent’s income.
Young children’s are the target for advertisers because they have high potential to spend or purchase more.
Most Advertisers burn hundreds of billions dollars just to encourage, persuade and manipulate customers and lead them towards a materialistic lifestyle, based on expenditure.
Children’s are vulnerable to these advertisement manipulations so they end up being the most preferred target of marketers all over the world. The money spent on marketing activities directed to children has grown explosively in the last 15 years.
Some of the Advertising, as promoting instrument, is the center point of a strong controversy, because of the deficiencies it holds:
 Enhances the consumers’ materialism;
 Lack sincerity;
 Raises the products’ sell
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The most striking feature of this definition is its almost entirely utilitarian aspect. This characteristic is typical of marketing whose central theme, ever since its very first definitions, has been the satisfaction of the needs of consumers. Now, since the satisfaction of consumers’ needs is the final objective of marketing, one would be inclined to believe that the ethical approach which dominates is, for the most part, utilitarian. Furthermore, since the satisfaction of the needs of one’s fellow man is in itself a practically indisputable ideal, marketing people tend perhaps to concern them less with the way in which this ideal is attained, thereby neglecting the deontological aspect of their
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