Examples Of Materialism In Fahrenheit 451

(MIP-1): The average member of Montag’s society in Fahrenheit 451 is extremely materialistic. (SIP-A): In Montag’s society, advertising is everywhere, even in the most sacred of things, such as religious books. (STEWE-1): In the society depicted in Fahrenheit 451, the Bible has been restructured in many ways. The way it has been restructured also promotes certain commercial products. This is displayed when Faber tells Montag about how the Bible is now "making veiled references to certain commercial products that every worshipper absolutely needs" (78). This shows how society is all about advertising, as they have altered the Bible to promote commercial products, instead of religion, its intended purpose. People view advertising and products

"Denham's dental detergent" (75). Even on a train, there are advertisements for dental detergent and other products, showing how people constantly focus on materialistic objects. the materialism of the people and how their focus is constantly on objects. TAlso, the people on the train are intrigued by these new products the prospect of more products for them, as they are tapping their feet and nodding their heads to the rhythm of Denham’s Dental Detergent. Montag's society in Fahrenheit 451 is extremely materialistic, as evidenced by their obsession with advertising. (SIP-B): Another example of materialism in the society is Mildred, Montag’s wife. (STEWE-1): Mildred’s materialism is brought to light when Montag tries to convince her to read books. "If you love me at all you’ll put up with this for 24, 48 hours.."

However, after Mildred starts reading her first book, she suddenly remembers her parlor family and says, "That's awful! Think of our investment!" (69). Instead of focusing on her and Montag's happiness, Mildred considers her parlor family, which is the most important thing to her. This shows that Mildred is constantly thinking about things, and is materialistic. (STEWE-2): Another example of Mildred’s materialism is when she asks Montag when they will be able to get the fourth parlor wall. She says, "How long do you figure.." (18). Even when Montag tells Mildred that they cannot afford it, she repeats herself and keeps asking for the parlor wall. Also, the reason that Mildred has such a strong desire to get the fourth parlor wall is that she wants her and Montag’s house to "look like all kinds of exotic people’s rooms" (18). Instead of thinking about her and Montag’s personality compared to the personality of "exotic people", Mildred instead compares herself to them based on how many objects each of them has, revealing her extremely materialistic approach to daily life. (CS): Society in Fahrenheit 451 is very materialistic, due to advertising and always focusing on the physical things that one