(2008) in their research work presents the relationship between employer branding and organization fit. Then authors also investigate the process of developing effective employer brand intervention through a case study and found the need for a strong HR and Communication is most effective strategy of employer brand. Gaddam, S. (2008) suggests that by creating brand images employers can overcome the struggle to differentiate themselves in both internal and external environment. 'Employer branding' is also very prominent in the Human Resource Management (HRM) field and acts as one of the communication magic tools for acquiring and retaining the talent in this fast changing technological era. Author further discusses different factors like psychological motives, organizational cultures, values and branding strategies, which influence the HR executives to attract and retain the employees in the organization.
Leaders help companies for culture by being goal oriented, having a specific purpose, and are created because one or more individuals perceive that the concerted and coordinated action of a number of people can accomplish something that individual action cannot. Because of the importance of the power variable of leadership and cultural development, this sheet will see how leaders use or abuse power and the impact this use of power has on the culture of an
To set up a competitive advantage and enhance productivity, associations must see their clients, as well as, their opposition. It is noted that porters five forces analysis turned into an important part in any official’s business toolbox. The model gives direction to help structure key choice listing to make deciding industry engaging quality elements adding to the force of focused competition, the threat of new entrants and substitute commodities, and the bargaining power of customers and suppliers. Furthermore, depending upon a combination of these forces, approaches could be determined whether to enter an industry new to the association or to appropriate forces contributing to low business attractiveness (Fyall & Garrod, 2005). It seems porter 's five forces model depends intensely on building up the attractiveness of an industry.
According to Schein, “vibrant processes of culture conception and management are the fundamentals of leadership.” According to Kotter (2012), organization culture is a good vehicle for the implementation of the organizational changes. George (2009), says that organization culture of any business should include the language, tangible products, symbols of the business and the physical environment. Consequently, according to Kotter (2012), organization culture in small and medium enterprises can enhance the performance of an organization, and improve the satisfaction of the workers. Kotter continues to say that a good organization culture can help the businesses in solving some of their problems. However, Esnst (2001) warns that failure to build a good organization culture that can connect to some dynamics of a business, both externally and
This assignment is to help us to understand how the development of technique and method will affect the culture of the company. The Organizational Development and change can help the organization to improve their effectiveness. The main objective is to help the organization to improve their skill, knowledge and help the company to solve the problem. Therefore, the manager, culture, skill and leadership are an important role of an organization. In order to create a successful organization, the organization must develop a good working culture, managing skill, good leadership and a good relationship between the employer and employee to make it work successfully.
Furthermore Griffin also noted that organizational culture determines the feel of the organization. It is a powerful force that shapes the overall effectiveness and long-term success of the organization (Popper and Lipshitz,
According to Institute of Public Relations ‘Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.’ Public relations is an integral part of any company’s ongoing marketing plan. But the execution of Public Relations campaigns depends upon the goals. So what a public relations does normally? Public relations is mainly involved in lot of activities which enhance brand image of the company as well as the source of exposing the services and products a company offers. It also forms an integral part of company’s promotional strategies.
Beside this, it helps to coordinate tasks and activities within the organization (Gordon, 1996). Without communication, organizations cannot exist (Martin & Fellenez, 2010). Internal communication is considered to be more than the art and technique of efficiently imparting information, thoughts and ideas to a great number of employees. It has become the most significant feature that empowers an organization to share its vision and galvanize its workforce into action, which makes the organization move forward (Hijji & Badi, 2015). Nowadays, the employee is seen as a corporation’s most valuable asset and therefore, any person in a supervisory or managerial role needs to understand how to care for this major benefit.
The human resource planning is a vital process aims to fulfill the overall objectives by linking the business strategy and its operation. The importance of human resource planning are as follows: Human Resource Development : Human resource planning goes beyond recruiting employees. Moreover, it helps to identify the skills required for each task and job level, in addition it conducts training courses and development campaigns to communicate efficiently and effectively the necessitated employees’ abilities to the task. Future personnel Needs: Human resource planning is a tool that assures the future availability of employees, which guarantees the smoothness of the business operations, by ensuring the availability of labour with the expertise needed to perform and carry on the activities. Recruitment Of Talented Personnel HR planning recruits and wisely selects the most capable employee to fill a job position.
So organizations invest huge amount on the human resource capital because the performance of human resource will ultimately increase the performance of the organization. Performance is a major multidimensional construct aimed to achieve results and has a strong link to strategic goals of an organization. Performance is the key element to achieve the goals of the organization so to performance increases the effectiveness and efficiency of the organization which is helpful for the achievement of the organizational goal. It is very necessary for the organization to design the training very carefully. The design of the training should be according to the needs of the employees.