Essay On Organizational Process Integration

5.5 Organizational Process Integration

Organizations usually have multiple processes running in the organization and all the processes contribute to the final outcome of the processes. The multiple sub-processes does not work isolation but all the processes share information with the other sub-processes and finally integrate with the main business process to make an impact to the final outcome of the business process. There is a certain level of dependency on the processes on each other i.e. at times one process cannot proceed until the outcome of the other process is not finalized. The output of one sub-process in an input to the other sub-process. The other scenario is when a sub-process branched from the main process, created its own child

All the departments strive for the personal goals and in-between the organizational competitiveness -- Here again, the communication holds the key, we have to convince people to at times delay the some processes in other departments while press others to follow the deadlines. (Organizational Process Integration, Expert1)

Expert 2 from organizational integration process highlighted that fact that specialized knowledge resides among the resources in the departments and only respective processes know how the process can work best in the evolving environment. In case of the online media industry, the processes like the sales processes are the core of the revenue stream and integration of such processes to the other organizational processes guarantees organizational amalgamation.

Our strategy is highly dependent on the production team and marketing team as we can sell more ads if the content is really liked by customers or marketing team manages to create the much needed hype about it. (Organizational Process Integration,

[…] It is not only integrating with the main process but integrating with the other departments and most of the times only few departments usually have the interface to main process and most of the departments only have interface to that department. […] (Organizational Process Integration, Expert2)

[…]The communication and understanding of the ad mechanism from ad server configuration required huge knowledge exchange between the teams. We have knowledge about the ad mechanism and IT team know the optimum way to get the settings done. For both the systems to communicate, and both departments to work in tandem. […] (Organizational Process Integration, Expert2)

From a technical perspective it is hard to see foresee the revenues that will be generated because this is a highly integrated process and have a lot to do with marketing and sales. If you don’t market your website, you are not going to make any revenues. […] Integration of the organizational processes is very important but it is even more important that there is level of isolation, if marketing n sales other departments starts to be part of the development processes then the performance of our department is severely affected. (Business IT Implementation process, expert