Personal Branding Definition

A brand is a unique entity in the mind of consumer that has made certain association with the consumer. This entity can be a service offering, product, corporate name or any individual. There are a lot of examples of personal brands exist in the world. Michael Jackson, Mother Teresa, Nelson Mandela and Imran khan are some of them. The reason they are brands is that they have something unique to offer to the world. People have set of associations with these brands. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand (Gall, 2012).

Personal branding can be defined as knowing yourself. Personal branding revolves around knowing yourself, projecting

Knowing it is very important as it differentiates from the rest of the crowd. This is the reason that Nelson Mandela stands out in the crowd. This is the reason that makes Einstein, Newton, Rumi, Iqbal and many other famous names of the world stand out from the rest of the world. They rightly know their self. And by knowing oneself means knowing your bliss, your passion and the reason of your creation. This self recognition is the first step of towards developing the effective personal brand.

Project Yourself:

If you know yourself rightly but did not put any effort of projecting yourself out in the world, knowing yourself is fruitless. In this step you tend to design and work on branding elements. In this step you build your own brand name, logo, symbol a unique market offering in terms of how you want to project yourself.

Improve Yourself:

The next important step is improving and growing you. Effective personal branding is a result of consistent effort. You need to integrate everything around your brand proposition. After knowing what you stand for and projecting it to bring recognition to your brand, the next step is integrating your activity around your brand mantra. For example if your brand proposition revolves around innovation, everything from designing your website, writing your emails, leading the meeting, doing the stakeholder engagement and leading the seminars and conducting workshops need to be executed through

Determine who you are:

Determining who you are is about knowing yourself. It is actually knowing about your core competency and staying the same who you are instead of copying anyone else to be perceived differently. This step includes defining your brand elements by specifying what to wear, what to eat, whom to meet whom to not. All these aspects about you from developing relationships to your eating pattern to your way of communication define your brand. All these elements must be designed in this phase as these elements speak about your brand.

Determine what you do:

This question answers about your interest and passion. It revolves around what you do in life. When you are successful in defining who you are, you are successful in knowing about your passion. You work always to satisfy your passion and self interest. In this step you ask yourself a question of doing something distinctive that can add value to your passion and can make you stand out from the rest of the