Examples Of Political Marketing

Marketing can be used in more than one field, moreover some of the fields in which marketing can be used in are the political marketing and the business marketing. Sometimes in some certain cases marketing can be used in the same way but its goal or aim is different. Unlike the business marketing, the political marketing goal or aim is gaining the peoples’ attention or moving or motivating a group of people to do a certain thing or convincing a group of people with a certain idea, rather than gaining profit, so anyway at first the political marketing aims and goals are totally different from those of the business marketing. Political marketing is the way that the elites in politics use every available tool of marketing and each and every concept

There are many political goals, like for example changing a commonly wrong behavior in the society; like driving while under the effects of alcohol. (Lees, 2014) Another goal is winning the control of the government, increasing the number of voters’ next election, making the world actually a better place; and many other goals depending on the culture and the psychology of the voters of the country that those politicians are in. There are four main strategies used in the political marketing. First the targeting strategy, positioning strategies, attack and defense strategies, market-and-sales oriented startegies. First Targeting is specifying the certain market or in other words which market should the politician work on. (Lees-Marshment, 2014) Usually the targeting strategies are used in the election campaigns, in order to reach the senior voters. In order to succeed in targeting the politicians need to focus their concerns on some things in order to benefit from

There many methods to follow in the performing of targeting; although all of them reach the same goal but it different ways, which is focusing on a certain market or a specific group voters. Second, the positioning strategies; which is the place where the candidates or parties place themselves in due to the competitive level or competitive environment. (Lees-Marshment, 2014) There five principles of political positioning which are called “Bannon’s five principles for successful political positioning” First the clarity of position which is the pointing out the competitive advantage and the understanding or acceptance of the voters to that certain advantage. Second the consistency of position the idea by which the voter know the level of their importance and the priority on priority list or list of objectives of the organization. Thirdly, the credibility of positioning which is that what really matters is the voters’ judgment on political proposals rather than the political proposals