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Diaper Bag Marketing Strategy

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Pricing Strategies

Discount and allowances Pricing strategy
We decided to adjust our basic price to rewards customer for certain responses, such as quantity discount and trade allowance. It can encourage customer to purchase our new product. In quantity discount, there are 20% off discount when buying 3 or above diaper bags. Quantity discount is meaning price is lower when buying large volume. The advantage of quantity discount is reduced per-unit price then enlarging the customer value. We can give 20% off discount when customer buying 3 or above diaper bags, to encourage customer purchase more and more.
Also, we can gain higher revenue when customer purchases large volume per transaction. For instance, the cost of one diaper bag is …show more content…

In segmented pricing, we sell the diaper bag at different prices to allow for differences in cutomers, products and locations. In the customer-segment pricing, the pregnant or parent with bring a baby who buy the diaper bag, which will get a lower prices. For the product-form pricing, the diaper bag can be design in different patterns and colors if the customer required. So, the diaper bag after redesigned is offered a higher price than the original designed. The last one is location-based pricing, we are offer a different prices for online shopping. Who purchase the diaper bag from online store, we will offer a preferential price for …show more content…

Firstly, the customer-segment pricing is offered a diferent price for pregnant and parent who owns baby which can be the attraction for consuming. Secondly, product-form pricing which can provide a different prices with redesign of diaper bag, Which can provide variable choices for the target customer who consider with the fashion consideration. Thirdly, the location-based pricing which offered a favorable price for online consumer. Which the location pricing is suitable for the target market, such as the pregnant who are inconvenient for going to buy the product in phycial

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