Effect of Brand Name on Quality Perception and preference. Introduction Recently, the consumer consciousness had raised and most of the consumers choose to purchase their familiar and favorable brand. Therefore, if businesses want to defeat their competitors, they have to make consumers love to buy their products and brands. Even though consumers are familiarize to the product they heard before and are willing to purchase the product, brand awareness is the most important factor to influence purchase decision. When consumers want to buy a product, and a brand name can come to their minds at once, it reflects that product has higher brand awareness.
Placing ads in newspapers and magazines is one of the traditional forms of advertising, but it can still have a great effect on the business. With print advertisement, the most important thing to consider is visual appeal. A wordy advertisement is not going catch the reader 's eye when it is positioned between pages and pages of text. Digital artwork and photographs will serve the product best when it comes to print advertising with the existence of high resolution cameras and photoshop, these type of advertisements are more visually appealing. The concept of the advertisement is also hugely important as it needs to stick in peoples ' minds and be instantly recognizable whenever people come across the product.
Neutrality and objectivity are incredibly important when regarding fact, but the public should be exposed to a diversity of opinions. In order to fully understand a situation, one must attempt to understand another's point of view. This has been made a great deal easier with new technologies. It supports an age of tolerance and openness to those different from what one known. Additionally, if opinions are censored, it could cause a situation where certain groups are targeted, and only a select few are actually able to publish and show their opinion to the public.
that our product offers. They will be used to it because it can lessen the headaches or other illness we have but also it can be relaxing by the help of its scent. Counterfeit product is one of the threats of Ormint, it is where the fakes or unauthorized replicas of the real product are being sold in the market. It is often produced with the intent to take advantage of the superior value of the imitated product. Counterfeiting product can also be an opportunity to Ormint, because of every counterfeit goods that can be sell in the market, Ormint can also be known by more consumers.
However, they have very different strategies when it comes to marketing. Both organizations are present online but H&M offer more shopping options that Zara does. Hennes and Mauritz is more of a go-getter type of business, they use bold moves to create buzz therefore attract customers. Their offering of affordable and fashionable items to what is known as the Gen Y( young generations) that like the hype of being trendy, is what makes the firm so successful. Zara in the other hand also offers fashionable items but with a more subtle approach to marketing but very elegant route to attract customers.
Today, broadsheet and tabloid are two main types of newspapers. Each of them is measured at different width and length . Bringing news and information to millions of people with crucial information and useful tips. Thesis statement Newspapers are a grand source of news and information. Therefore, people read newspaper everyday to improve their knowledge.
It has been discovered that the newspaper is an important element in our daily life as it provides us with news from around the world, enhances our knowledge on myriad matters, and acts as a room for advertisements. Nowadays, people in all walks of life prefer reading newspapers as newspapers bring benefits more than any other mass media, namely radios, televisions, and computers. Of course, not everyone chooses the same pages to read and hardly anyone reads every single page of a certain newspaper. Businessmen, for example, would watch out for the
Some advertisers aim to give minimal amount of information about the product in their ads and concentrate more on the other attracting factors and tools of persuasion, and the main reason behind this is to leave consumers with a pleasant feeling towards the product (J. Alpert & M. Alpert, 1990). David Allan (2006) extended the limited research on how the addition of popular music in advertisements has significant effects on the attention and the memory of the possible buyers (p. 434). Popular music and top music hits are mostly known all around the world, which makes it more favourable and catchy. Advertisers use popular music and songs in various ways, in order to engage and completely persuade consumers with their product or service. However, the process of choosing the appropriate soundtrack or background music to the advertisement is greatly important and greatly crucial, since it can generally determine the level of involvement of consumers.
Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. Magazines generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality). If your products need to be displayed in colour then glossy advertisements in a magazine can be ideal - although they are generally more expensive than newspaper advertisements.
Billboard advertising results in better products for public. Billboard tell consumers which brands have the features they are looking for. Factor3, there is necessary that advertising through billboard and economical method of generating awareness is billboard advertising. These are the advantages of the billboard advertising. However, there are 3 disadvantages of billboard advertising.