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Research Paper On Qualitative Research

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2.1 Qualitative research
The methodology applied to this report is qualitative. According to Hancock B., et al. (2009, p.4), “researchers working”, in different fields of sciences, find very hard to explain “human behavior in a quantifiable terms”. If the meaning of the research lies on explaining “how much or how often something happens” then it may be correct to opt for quantitative methods, (Hancock B., et al. 2009, p.4). “Qualitative research attempts to broaden and/or deepen our understanding of how things came to be the way they are in our social world. If the research question involves exploring how people experience something, or what their views are, exploring a new area where issues are not yet understood or properly identified [...] …show more content…

(2001, p.3) evokes that “Qualitative research thus refers to the meanings, concepts, definitions, characteristics, metaphors, symbols, and descriptions of things. In contrast, quantitative research refers to counts and measures of things”. This distinction can be noticed for instance when trying to capture odors. This phenomenon cannot be “expressed by numbers”, (Berg, B. 2001, p.3).
The following table explains precisely in which ways the qualitative and quantitative research differ the one from the other. Source: Hancock B. et al. (2009, p. 6).
Nevertheless, Holliday, A. (2007, p.2) reports, that “qualitative research will always involve quantitative elements and vice versa”. The same argues Robson, C., et al. (2016, p.6), “it is common to collect at least a small amount of quantitative data”. Seaman, C. B. (1999), asserts that when combining quantitative and qualitative methods it is possible to obtain a best comprehension of the phenomenon under investigation.
As observable on the table, qualitative research serves to explain “social phenomena”, in order to better comprehend “the social world in which we live and why things are the way they are”. It tries to answers to questions such as:
“Why people behave the way they do?
How opinions and attitudes are …show more content…

et al. (2009, p. 11) “the purpose of a case study research […] is to describe that particular case in detail. It is particularistic and contextual”.
Yin argues (2003, p.1) that “the case study is used in many situations to contribute to our knowledge of individual, group, organizational, social, political, and related phenomena. Not surprisingly, the case study has been a common research strategy in […] business.”
Runeson, P., and Höst, M., (2009, p.132) proposes that case studies happen in the real world, under real conditions and so “provide deeper understanding of the phenomena under study”, giving a wide level of realism. Moreover, Gray, D.E. (2013, p.8) asserts that “case studies, if carefully planned, can provide a powerful means of exploring situations where there is uncertainty or ambiguity about phenomena or events.”
After clarifying the purpose of a case study it seems to be an accurate research method to develop our investigation. Since, a case study can give some indications and allow the creation of the

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