Based on the Code of Ethics, this is done by ensuring fairness and equality, impartiality, and compliance with basic worker rights. A company that starts by showing care and responsibility towards their employees is more likely to exhibit credibility when carrying out corporate social responsibility with external stakeholders and the community in which the company
Character is an essential ingredient in ethical leadership. It is also important in mangers and CEO’s. According to Uhl-Bien, Schermerhorn and Osborn (2014), “the ethical leadership theory describes that leaders should be role models of appropriate behavior” (p.321). As a leader whether you are a CEO or a manger, you should have certain characteristics whether it is honesty and respectfulness. Managers and CEO’s should have a positive character because they influence others.
Volkswagen supports projects that promote culture and art, education, science, health and sport. They believe that as a company with global operations they have a duty of responsibility towards the global society that cannot be fulfilled simply by applying charity. In short, Volkswagen’s code of ethics does help the company in meeting the company’s social responsibility. It’s about making life better for everyone, not just a few. From individuals to communities, environment to enterprise.
2.0 Content Corporate Social Responsibility (CSR) defines as a company’s sense of obligation towards the community and environment as well as in the economy it engaged. In otherwords, an organization behave beyond compliance and engages in actions that appear to further some social good, beyond the interests of the firm and that which is required by law. Corporate Social Responsibility is increasingly important in this nowadays to businesses as it may determine how the well the business will be doing. It helps to build up a good reputation and aid in embedding an ethical and socially responsible image to its stakeholders, thus generating a better business prospect. Additionally, it benefits the business in terms of creating awareness among its stakeholders, expanding their scale of operations by gaining trust and certainty.
They are contributing to this notion by finding the balance between what is expected from the shareholder, the employees, the supply chain and the external environment. Moreover, they believe that this is not only an ethical duty, but will also be beneficial in terms of profitability (Adidas-group.com, n.d.). In the following paragraphs matters like: the stakeholders, sustainability in general and a case of how sustainability is not done, will be discussed. The stakeholders The stakeholders involved in Adidas’s sustainability program are the employees, shareholders, authorizers, business partners, suppliers, customers and opinion formers. Adidas takes care of their employees by providing access to programs promoting diversity, work/life integration and further education.
CORE VALUES Values play an important role in whatever we do. It is essential part of organizational culture. The way people communicate and co-operate is determined by values. We can say it serves as a guiding principles. Core values can help people what is right from wrong .They can help companies to determine whether they are in right path and also whether they are achieving the business goal.
A positive public perception to a company that emphasize social responsibility seriously, the less likely it is that activist groups will launch public campaigns and demand government inquiries against it. Also, one of the massive significance of CSR in the workplace is it produce a positive environment. When the employees and management staffs feel they are working for a company that has good values, they tend to have more passion and in carrying their responsibilities. This can build a sense of community and teamwork which leads to unity, resulting to more productive employees. As example, companies like Sara Lee created a cross-functional, global Sustainability Working Team to help create a strategy for sustainability.
SOCIAL RESPONSIBILTY AND ETHICS IN MARKETING Social responsibility and Ethics in Marketing are as much the part of any business marketing as say PR relations and the internal dynamics between workers. This article shall highlight- 1) understanding business ethics and socially responsible marketing, 2) developing and implementing a socially responsible marketing plan, 3) main aspects of socially responsible marketing, 4) characteristics of socially responsible marketing and 5) ethical issues faced in marketing. UNDERSTANDING BUSINESS ETHICS AND SOCIALLY RESPONSIBLE MARKETING Ethical marketing in general Ethical Marketing is a reasoning that emphasizes on trustworthiness, reasonableness and obligation. In spite of the fact that wrong and right
Why or why not? What should or could Mattel have done differently? Holme and Watts stated in Making Good Business Sense that corporate social responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. It is important that businesses act in a social responsible and ethical manner in order to give the business a good image and not create bad publicity for themselves, so that they can try and make sure to have repeat custom instead of losing the
• Not investing much of the time on responsible investment could get the company through in the short run but for long run sustainability of the organization which is on social, financial, ecological and political basis responsible investment is suggestable for the organization. • With the instances of Levis, Maggi and Tata it can be clearly concluded that definitely ethical investment is major contributor for the sustainability of the organization • Changing mind set of the investors as well as the customers could also be one of the reasons why organizations are looking forward for responsible