STEEPLED Analysis To Analyze The Macro-Environmental Factors
STEEPLED ANALYSIS
A STEEPLED analysis is one way of collating current information on a new development across different influencers and to forecast how those influences may develop over time.
STEEPLE is one of the concepts that are used to analyze the macro-environmental factors that are used in business analysis. It is an extension of PEST model. STEEPLE is very often used with the SWOT analysis, which acts as an analysis of internal factors.
STEEPLE stands for:
Social: Social factors include demographics, lifestyle, age groups and education levels etc.
Technological: Factors include the state of the technological advancement and trends in technology etc.
Economic: It includes economic factors like GDP growth rate, inflation rates, interest rates set up the central bank etc.
Environmental: It includes weather and climate of the region, the flora and fauna of the region, etc.
Political: It includes the type of Government that exists and its ideology exhibited by the various tariffs imposed, incentives given, and the stability of the government etc.
Legal: as the name suggests, the legal factors include whether any law
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