The Importance Of Search Engine Optimization

Search Engine Optimization is the process of modifying a website with the goal of ranking better in the search engines for a specific keyword phrase, ultimately leading to an increase in the organic traffic volume to a website. As part of an overall Internet Marketing Campaign, Search Engine Optimization (SEO) is based around the Search Engine’s lengthy algorithm, which is made up of variables such as the age of the domain, the speed of the pages being downloaded from the server, whether or not there are keywords in the domain name, the keywords used in the Title Tags, Meta Keywords, Meta Description and many more variables. In fact, Google has over 120 different variables that it uses to determine rankings.

A good way to look at the SEO

They are given the contract, because they have the ability to back up what they’re talking about and the knowledge to wade through the turbulent waters of the search engine optimization industry. Due to the fact that the search engine optimization industry is always changing, and always has different rules, it is absolutely essential that the person or company that is taking care of John eats, sleeps and breathes SEO. They must know the industry backwards and forwards. It is not always about what’s going on with your clients and how SEO pertains to them, rather it’s what the search engines deemed to be important that matters. It is the job of the search engine optimization firm to determine how what the search engines deemed to be relevant effects their clients, not the other way

After all, the two are really two totally different specialties. On one hand, there is a company full of designers (artists) and programmers (engineers). On the other hand, there is a marketing agency (advertisers and statisticians). So, why the combination? The answer is more biology than anything else. What? How does this all tie into biology? It is quite simple actually: evolution!

In business, just as in life, you must evolve to survive. Therefore, slowly but surely, search engine optimization firms and web development firms began to appreciate how the other might create a mutually beneficial symbiotic relationship. In some cases, it is an internet marketing firm taking the first step and obtaining the services of a web developer or web development firm. In other cases, it is the exact opposite. It is not unlike the relationship between chocolate and peanut butter, both are great on their own. However, the combination is absolutely