Marico's Marketing Strategy
and gave a solution to this. The simple solution was to have a hand wash for hygienic and healthy life. The life buoy marketing set a trend from soap hand wash to a liquid hand wash for a hygiene and healthy life. The social cause marketing done by Hindustan Unilever had a award winning social campaign as it has balanced the balanced between the social cause and marketing. So it is the best example of social cause marketing.
MARICO
The Marico is the nest brand that is very appealing to the social cause initiatives. The company has choose the very prominent and widely used option for a social cause marketing i.e. advertisement on the television on some other sources. The advertisement is the most effective tool to showcase the purpose. The
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The promotional Strategies main aspects are
Personal Selling
Sales promotion
Public relation
Advertising
Direct marketing
The promotional marketing strategy is linked with the CSR to execute the strategy effectively. Many of the company use the issue like health and hygienic education end then factor which attract the customers the proportional marketing strategy can be widely used in small scale industries or a startup industries by using some aspect of it.
P & G( Procter and gamble hygienic & health care limited)
The P & G company is more into the health and care & cosmetics & they too have a long range and production and the product of the company are made in keeping meld the health and need of consumers . the product are varied according to the men, women, kids and their needs . the products of the P & G are effective and worthy and much known is the consumers because of its marketing strategies . Some of the well-known products of P & G are Gillette showing blades pampers .
Tide
Vicks Vaporub
Ariel
Head & Shoulder
Ambipur.
And many more . every product is made is special consideration with to need . The best example of it is explained as follow
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