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Examples Of Social Influence

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Social influence is an occurrence that involves changes in a particular individual’s behavior, opinions, and emotions which are a result of influences of our surrounding (Rashotte, 2007). Being an interest to psychologists since world war II where individuals behaved in a particular manner in order to reason with their surrounding. Social influence plays an important role within mankind as it is seen to bring about real changes within people in order to adapt to the majority. It is categorized into three concepts: conformity, compliance, and obedience. These three concepts are seen to affect our everyday life more often than we realize, minority turns into majority “snowball effect” (Van Avermaet, 1996) This essay will look into different types …show more content…

The request could be of two types: explicit or implicit. The explicit request could be raising funds in a door to door campaign, and implicit could be political advertisements where they do not ask for votes directly (Cialdini & Goldstein, 2004). Besides laws and regulations, compliance occurs for various reasons. One of the main reasons is the fact that an individual likes the requester, research results have shown that people are more likely to comply when they like someone. Another reason is when people are informed about behavior patterns of a famous individual, linking it back to normative conformity. Lastly, people are observed to comply when opportunities are hard to come …show more content…

Conformity is seen due to the ways of society although compliance usually comes from other individuals around us. To end with, conformity plays a role in personal beliefs, compliance affects temporary behavior.

Compliance and Obedience are seen to be similar in many ways as the main aim behind the both is to get an individual to agree to a particular request by using similar methods. Also in both the factors, a person acts in the easiest and quickest way possible which requires spending much less energy. Lastly, a person’s behavior in both the factors is mainly due to the situation rather than personal beliefs and attitudes. The only difference is that Compliance involves putting forward requests, Obedience involves orders.

Conformity and Obedience share the same aim of obtaining social approval and acceptance, they are differentiated by the fact that conformity is due to social groups and obedience occurs due to authority. Conformity pressurizes individuals to pretend according to their surrounding and Obedience pressurizes individuals to act as insisted by the

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