ipl-logo

Examples Of Socio-Cultural Environment

1393 Words6 Pages

3.1 EXTERNAL ENVIRONMENT FACTOR: SOCIAL-CULTURAL
Definition of Socio-cultural Environment :
“A set of beliefs, customs, practices and behavior that exists within a population. International companies often include an examination of the socio-cultural environment prior to entering their target markets” (www.businessdictionary.com)
The airline industry has contributed lots to the international community by serving convenience, comfort and safety to whoever seeking to travel for various reasons that either includes travelling for business purposes, leisure purposes, trivial adventure purposes or merely because they need to be somewhere as soon as possible.
According to a report, the demand for air travels has significantly increased over the years, coming from all parts of the world. It also states that millennials spend 13% more than non-millennials per airline ticket. This indicates the change in travel preferences among the latest generation or, also known as, the Generation Y (millennials generation), which are the people who are born in between 1980-1999 and consists of 16-34 year olds. (www.marketrealist.com)
The emergence of this generation as a consumer has resulted in major social changes, especially in terms of service where they turn out to be much more demanding. In here, the demographic factor plays the part in forecasting the demands and for instance, in the U.S., given the present circumstances, it is predicted that the expansion of millennial generation will

Show More
Related

  • Westjet Ad Analysis Examples

    726 Words  | 3 Pages

    The consumer feels valued and thinks of the airlines as reliable. (Hongxia, 2014) “An efficient schedule saves you time and money.” Money and time is everything in our communist society, it’s precious to each and every one of us as consumers so when it’s advertised that we’ll be saving both, a sense of trust is built with the service. Consumers only look for business with companies they are able to trust, believing these companies will treat them fairly and honestly.

    Read More

  • Rhetorical Analysis Of Millennials Are Destroying The Next Generation By Kyle Reyes

    1261 Words  | 6 Pages

    However, because he is a staunch Republican, the father of children growing up in this generation, and the CEO of a moderately sized conservative marketing agency, his readers believe that he is more than qualified to voice his opinion on the matter. Although this may be a generalization, it seems as though many older generations are not only ‘‘set in their ways’’ and aren’t as apt to change, they’ve also placed all of the blame on this generation for these dying industries and their lack of morals. They also apparently have these preconceived notions about who millennials are without factoring in the constantly changing future, individuality, and diversity in their beliefs. Reyes most likely generalizes this age group because of interactions he may have with these individuals, or the articles and stories he’s collected from the always-reliable internet. He appeals to this audience because he confirms something they believe to be absolutely true.

    Read More

  • Ap Human Geography Project 1 World Culture

    1532 Words  | 7 Pages

    Project 1 World Cultures Marko Jocic The City of Belgrade 1. Geographical Elements Belgrade is the capital City of Serbia, it’s located southeast of Europe and is one of the 29 regions in Serbia. It has a population of about 1.7 million and is located at the confluence of the Sava and Danube rivers where the Pannonian Plain meets the Balkans. Belgrade is the economic center of Serbia, over 21% of the population from Serbia lives in Belgrade and it covers 3% of the country’s territory.

    Read More

  • Acting Out Culture Analysis

    832 Words  | 4 Pages

    Schooling for the students Schooling systems have been the same since anyone could remember. What might need to change for students to get the equal amount of education as the “gifted” students? Will students still benefit from the lack of renewal in the education system? According to the authors from chapter 4 "How We Learn" Alfie Kohn, John Taylor Gatto, Bell Hooks, and Kristina Rizga, explaining in their essays published in "Acting Out Culture" by James S. Miller.

    Read More

  • Examples Of Cultural Homogenization

    1242 Words  | 5 Pages

    Cultural globalization is often understood as the spatial diffusion of global products. At a deeper level, cultural globalization may be seen as the contested process of internationalization of values, attitudes and beliefs. The spread of cultural practices and symbols makes the world more the same, but at the same time triggers resistance. Hence, cultural globalization while uniting the world is also seen to strengthen local cultures and is a major force behind the creation of identities. Such homogenization or differentiation can be noticed in the change of cultural practices and consumption patterns over time and space.

    Read More

  • Lufthantsa Corporate Strategy

    3153 Words  | 13 Pages

    Corporate Strategy defines the path of a company to achieve long-term goals and objectives. It plays a crucial role in determining the competitive position of an organization. The corporate strategy incorporates all core factors to ensure the success of an organization. Depending on the nature and objectives of the organization, the components of a corporate strategy varies. It is only the corporate strategy that integrates and links the vision, goals, business model and help in appropriate allocation of resources and finally in decision making process.

    Read More

  • The External Environment In The Airline Industry

    1563 Words  | 7 Pages

    External Environment Industry Analysis The goal of the industry analysis is to recognize the external environmental factors which have potential impact on the industry. The first part gives an idea about the airline industry profile. Airline industry, in the last decade, has been growing strongly at 7% per year for both through tourism and businesses divisions and is one of the most competitive, globally, contributing to economic growth, trade, investment and tourism.

    Read More

  • Political And Environmental Factors That Affect The Airline Industry

    885 Words  | 4 Pages

    9. Environments Like any other Industry, the airline industry is also affected by changes in its external environment. King III (2009) highlights that leaders are not supposed to compromise the natural environment and the livelihood of future generations. Environmental Factors can also have a significant role to play in an airline industry; like in the case of Prof. McPherson we observe the bad weather reducing his time by 1 hour and thirty minutes. In light of the environmental factors that affect the airline industry this Study will focus on the traditional Political, Economic, Social, Technological, Environmental, and Legal Analysis, often referred to as the PESTEL Analysis.

    Read More

  • Holiday Inn: Porter's Five Forces Of Industry

    1384 Words  | 6 Pages

    Social Growing competition and capacity amongst airlines, lower air fares and more relaxed travel restrictions in many regions have made international travel a viable option for an increasing number of people coming to

    Read More

  • Millennials: Intergenerational Issues In The Workplace

    1024 Words  | 5 Pages

    Millennials are a part of demographic cohort causing changes in the workplace. Individuals born between 1980 and 2000 are considered Millennials .They are currently the largest generations that will be joining the workforce as Baby Boomer are starting to retire. In a few short years, Millennials will soon make up about 70% of the workforce, however their generation has stirred up some controversy as they start their careers and enter the workforce. In recent times, there have been issues arising in organizations with multigenerational workforces due to the differences of each generation.

    Read More

  • Factors Affecting Unilever

    811 Words  | 4 Pages

    Political environment includes laws, government agencies, and pressure group that influence and limit various organizations and individuals in a given society. Economic environment consists of economic factors that affect consumer purchasing power and spending patterns. Social factors include the demographic and cultural aspects of the external macro environment. In which demography is the study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics; cutural environment consist of institution of other forces that affect society’s basic values, perceptions, preferences, and behaviors. Therefore, these factors have an impact on customer’s needs and size of potential markets.

    Read More

  • Marketing Environment Of United Airlines

    1034 Words  | 5 Pages

    Q (1.b): Demography is “the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics” (Kotler, 2011). The passenger’s demographic trends implicate UAL decisions such as the changing in the population’s family and age, Geographic shifts, employment and educational characteristics and the Diversity. UAL should increase their focus on satisfying the changing customer travel preferences. Different generations interested in different things as millennial interested in discounts, WiFi, online booking, etc. basing on age, UAL children ticket is half of the adult’s.

    Read More

  • Cultural Encounters In American Culture

    1292 Words  | 6 Pages

    Everyone around the world has different beliefs, behaviors, objects and religion that are common for a particular society or a group of people who enjoys shared values and thus gives positive contributions to the society. This is called Culture. These are carried on by the people from generation by generation. It is the particular view point, customs and beliefs that discern one culture from another. It is transferred from one generation to another through language, material objects, and daily rituals.

    Read More

  • Swot Analysis Of Caribbean Airlines

    967 Words  | 4 Pages

    Age Age plays an integral role for the airline in promoting their services online and offline. The age segmentations involves diversifying pricing and to fit the anticipated needs of each age group. For example, Caribbean Airlines take special care of unaccompanied minors, providing specific services for children between the ages of five and eleven. Whether they are travelling a direct flight or connecting flights. Also, another age group that the airline focuses on are the old age customers, who may need services such as, wheel chair services entering into the plane and exiting the plane, again these are extra services the airline takes in consideration when it concerns the

    Read More

  • Examples Of Cultural Relativism

    827 Words  | 4 Pages

    Cultural relativism has a variety of definitions, but the main idea is that a universal code of ethics does not exist--it varies culture to culture. Rachel’s examines cultural relativism in “The Challenge of Cultural Relativism” and argues that there are commonalities of ethics throughout every culture. Rachels sections off his argument to better explain what they believe. In this piece, they argue that cultural relativism is not a proper theory. They argue that it has many major flaws, but they acknowledge that parts of theory have some truth to it.

    Read More

More about Examples Of Socio-Cultural Environment

Open Document