Examples Of Special Interest Tourism

1. Introduction

1.1 Purpose of Report

The purpose of this report is to introduce Special Interest Tourism (SIT) whilst highlighting the differences compared to Mass Tourism. The report will also propose two forms of special interest tourism with justifications on its feasibility in Singapore, while analyzing the available resources to support the proposals.

1.2 Special Interest Tourism (SIT)

SIT refers to specific and customized tourism activities which caters to a specific need or interest of individuals, targeting a niche market as opposed to mass tourism. It is also a manner of tourism, involving consumers whose vacation decision is enthused by specific driving forces and level of approval is decided by the experience they receive.

Mass tourism involves large quantity of tourists and their actions are amplified to a big scale. For example, littering by mass tourism could contribute to a problem due to the fast turnover rate of inbound tourists and the mass number.

2. Medical Tourism

2.1 Introduction

Medical tourism arises from travellers who travel across borders to a foreign country to seek any form of medical treatment. Singapore’s quality healthcare is recognised as one of the best in the world and a leader for most efficient healthcare system. Singapore is ranked first as a global favourite medical tourism destination according to PHD Chamber Medical and Wellness Tourism Report 2013. With a strong standing in the medical industry, Singapore is a key player which gives it an advantage in the market for this specialised tourism.

2.2 Feasibility of Medical Tourism

Statistics shown in 2013 reveals medical tourism took up 3 percent of Singapore’s entire tourism receipts, totaling up to $823 million. Further increasing to $994 million in 2014. There are a few reasons as to why Medical Tourists will choose

It has one of the highest life expectancy rates with easy access to clean water and sanitation facilities. It is also a multicultural country, accommodating people from all over the world. Being strategically located, it is a leading financial center and a regional hub where medical professionals gather to meet for trainings, seminars and conferences. Many worldwide biomedical companies also set their healthcare consultancy base and regional headquarters in Singapore.

3. Affordability

Health-care costs in Singapore may be more expensive as compared to other Asian countries. However, it is still relatively cheaper as compared to western countries. Singapore offers medical services in 13 JCI accredited hospitals for 35 percent lesser than US prices. Therefore, attracting tourists from western countries here for medical treatment.

4. Specialisation and Well-developed Biotechnology Industry

With facilities and research support available, Singapore is one of the best choice for patients that require specialised treatments. Hospitals engage doctors who are highly trained professionals in their specialised field of biomedical studies to provide medical and surgical treatments. Singapore is well-established in areas such as Orthopedics, Neurology and Cardiology amongst many