Media make advertising and trade more effective, especially within high tech organizations. for example In Egypt and Tunisia government is the sponsored for advertising that important since these countries depend on tourism for national income. Media from both countries inform the world about interesting places to visit. Social Effects of Media The media are among the most significant institutions within modern society. Most people are exposed to some form of media on a daily or regular
However, with the ease of access to the internet and the rise of citizen journalists and fake news sites, the public is finding more and more stories they most see shared are false. In fact, according to an analysis done by Buzzfeed News, found that false news stories were actually getting more Facebook engagement by about 100 000 engagements than the real news stories (Silverman). While one may not see this is as an immediate problem, it can have far reaching consequences when considering the function of the media. One of the media’s roles is to inform citizens of items that concern them (McNair 19). However, once the public’s trust in the fourth estate falters, this function of the media is severely impeded.
INTRODUCTION With the advance development of technology and internet enables every common person to produce content. For instance, YouTube, Facebook, Skype, Twitter, and smart phones are different typical examples of new media where every common people are able to voice out their opinions and perspectives of the world within. This is even supported by Bowman and Willis (2003) in his article, “We Media, How audiences are shaping the future of news and information”. According to Bowman and Willis (2003), they have said that the reaction on the Internet gave growth to a new spread of “do-it-yourself journalism”. Everything from eyewitnesses’ visions and photo collection to commentary and personal storytelling are showing up to help people hold
Media is still vital because it can be used to socialize and on the other hand to make decisions and formulates opinions: it builds up the notoriety of vices. With the Internet being readily available to the younger generation, they end up learning certain material, which are not suitable for their age. They get disclosed to impropriety and improper acts. They become wrapped up in a divergent world - one of fantasy. It allows them to grow up with misguided preconceptions and
Media helps society form opinions on everyday events. This in turn allows for a bigger interaction with the world and not just a small community. This interaction with society is significant in politics. Politics can be defined as activities associated with the governance of a country or area, especially debate between parties having power. In politics it is important to keep a constant growth in one’s status.
As Mark Twain once said, “If you don’t read the newspaper, you are uninformed. If you do read the newspaper, you are misinformed”. Sadly, this also applies to watching television news. Television is a powerful means of communication, information, and entertainment, however, watching too much television makes people more paranoid. Television is certainly one of the most popular systems for transmitting information, but it is also used as a fear-inducing mechanism with the purpose of twisting the truth and manipulating people’s perception of reality.
By the media being a free resource it helps the politics as they don't have to spend money but at the same time it helps the community as they are able to stay informed without having to pay anything. Having the ability to use the internet and with it social media like Facebook, Twitter , Snapchat the people around our community have a way of being informed of what is happening not only around the world but also in politics because at the end of the day it affects us all. The internet and with it social media has given a powerful resource used in politics because those running for office have a free way to campaign. In an article it states, ¨It has become fairly common for political campaigns to produce commercials and publish them for free on YouTube instead of, or in addition to, paying for time on television or the radio, (ThoughtCo. )¨ since the media is free it is giving an advantage to political campaigns because they no longer have to spend money to get other people to recognize them and learn about them because they can just go on any social media or any free apps and post something that will reach a wide range of people in a more effective way.
Media is in great demand because of its ease of use and because of having rich sources of information. Now people prefer media activities rather than face to face communication. Also journalists do not have special skills to teach media consumers some basic facts about government and politics while teachers have necessary
It is essential for the media to give importance to cultural factors while presenting news, telefilms, and dramas. This helps the media to be more acceptable and gain more viewership. Recently the media has been promoting educational policies that encourage young ones to get more education. The media has also been playing important role in raising awareness of the political situation in the country. It also led to increase social activism.
Media also plays an important role in convincing Governments and citizens to invest in disaster reduction. Salvano Briceño introduced how, “broadcasters have a responsibility to educate people and raise their awareness of the dangers of natural disasters” (Source A). Media can do this by airing public service announcements, producing special programmes to mark the anniversaries of previous disasters and creating other content. The ABU is also well positioned to both coordinate the improvement of emergency warning systems through television and radio among broadcasters throughout the pacific region and to assist in the development of content designed to educate audiences in advance on how to respond in the event of emergencies and natural disasters. Media broadcasts first-hand information from the area of the disaster.