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Examples Of Unethical Behaviour

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2. Ethical Behaviour in Marketing
The definition of unethical marketing according to DeCiero, 10 March 2012 is as follows:
Unethical marketing includes dishonesty and stretching the truth towards the public. For example the ‘Crayola’ advert in ‘The Naked Brand’ documentary is a perfect example of unethical behaviour as the advert is misleading the consumers to purchase their product however failing to inform them about the consequences of the colourful bubble stains.
According to Rosenblum, Huang, 2014
Another Example of unethical behaviour is the ‘Aflac’ commercial. The advert fails to convey the company’s purpose and leaves consumers in a blur concerning their marketing and is unable to decipher that ‘Aflac’ offer the public medical insurance.
In contrast ethical behaviour in marketing involves honesty, fairness and responsibility according to Marketing-Schools.org, 2016.
According to Rosenblum, Huang, 2014
A relevant example of ethical behaviour would be ‘Patagonia’, the company possesses a successful transparency system. The founder Yvon Chouinard invested money towards the ‘Footprint Chronicles’ which allows consumers access to information about their products, this availability has led to progression to transparency and increased credibility.
Another aspect that links to marketing is Triple Bottom Line Reporting. This fundamental building block is essential to successful marketing; it involves Economic prosperity, social responsibility and environmental sustainability

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