Five Forces Analysis of Amazon Inc. Retrieved March 20, 2018, from https://www.cheshnotes.com/five-forces-analysis-of-amazon-inc/ Porter 's Five Forces EXPLAINED with EXAMPLES by B2U. (2018, January 28). Retrieved March 20, 2018, from http://www.business-to-you.com/porters-five-forces/ Porter, M. (1979) “How Competitive Forces Shape Strategy” Harvard Business
(n.d.). Advantages & Disadvantages of Traditional Marketing. Retrieved November 17, 2015, from smallbusiness.chron: http://smallbusiness.chron.com/advantages-disadvantages-traditional-marketing-25573.html (n.d.). Introducing the History of Marketing Theory and Practice. In Marketing-A Critical Textbook (pp.
Generally, products based on disruptive technologies are typically cheaper, simpler, smaller, and, frequently, more convenient to use (Yu& Hang 2008). Christensen explains why it is not a rational financial decision for established companies to invest in disruptive technologies, he says ” ….Investing aggressively in disruptive technologies is not a financial decision for them to make….First, disruptive products are simpler and cheaper; they generally promise lower margins; not greater profits. Second, disruptive technologies typically are first commercialized in emerging markets. And, third, leading firms’ most profitable customers are generally don’t want , and indeed initially can’t use, products based on disruptive technologies”
2.5 Strategies for Effective Reverse Logistics. James Stock (2006)33 Effective product returns strategies and programs can result in increased revenues, lower costs, improved bottom lines and superior customer service. Product returns have mostly been viewed by customers as a necessary evil, a painful activity and, usually unavoidable. Manufacturers, retailers, and distributors have viewed returns mostly as a pain, a cost center and an area of probable customer dissatisfaction. As long as products are sold, there would always be few returns.
Two processes of value creation and value appropriation are the essential factors of competitive advantages that are the backbone of marketing strategy (Mizik & Jacobson, 2003). Value creation involves innovation and production that occur before products are delivered on the market. Once the products are placed on the market, the process shifts to value appropriation that focuses on extracting profits (Mizik & Jacobson, 2003). Drucker (1954, as cited in Mizik & Jacobson, 2003) says that combining both processes is essential to gain competitiveness for the firms. The company needs to create superior value for its customers, as well as to appropriate such created value into a financial profit (Mizik & Jacobson, 2003).
(2016). Retrieved from http://www.ukessays.co.uk/essays/management/effects-of-globalization-on-business- management.php Herrmann, Andrea. (2012, May). Globalization and its Effect on International Business. Global Awareness Society International, 21.
TABLE OF CONTENTS Executive Summary ………….. ii 1.0 Introduction ………….. 1 1.1 History of Sun Life ………….. 1 2.0 SWOT Analysis ………….. 2 3.0 PESTLE Analysis ………...... 4 4.0 Marketing Mix 7 P’s ………….. 7 5.0 Culture ………….. 11 6.0 Consumer Behaviour ………….. 12 7.0 Entry Mode ………….. 13 8.0 E-business (Internet & Digital Marketing) ………….. 14 9.0 Other Issued ………...... 16 10.0 Recommendation ………….. 19 References EXECUTIVE SUMMARY This report has been written in the context of International Marketing of a company venturing into a foreign market. I have chosen Sun Life Financial Inc (Canada) as the company and Malaysia as the host country. Sun Life Inc ventured into Malaysia in 2013
Retrieved from http://yourbusiness.azcentral.com/importance-income-elasticity-decisionmaking-27216.html Maharajan, P. (n.d). Uses of Price Elasticity of Demand in Business Decision Making. Retrieved from http://www.businesstopia.net/economics/micro/uses-price-elasticity-demand-business-decision-making Mm Notes, (2017). Importance of Microeconomics in Business Decision Making. Retrieved From http://www.managemetnote.com/microeconomics-in-business-decision-making/ Siddiqui, F. (2017).
• Low quality product/ service in the fact is a serious weakness for Dabur India, meaning people can have better-quality substitutes. • Constant prices or not reducing costs in the same way as their competitors ' means Dabur India is outlaying more of their profits. Having higher costs than competitors is also a major weakness. • R&D work of Dabur India is low and insignificant, which is a major weakness in fmcg asit is constantly keeps creating new products. • Staff ‘s experience lack is a major downfall for Dabur India as it could lead to mistakes or negligence and other problems.