Value Creation In Business

The dimension that I am going to elaborate on is value creation created by companies. This particular dimension is a tricky one to analyze because of how sensitive this topic is to the executive team of a company. Most of the time the company’s values are created by what the executives truly believe in and abides to. Executives want to pass down these values to their fellow employees. By having a clear and prominent set of values will allow the employees to engage these values in their everyday work activities. Currently, you do see companies struggling by creating value creation and not properly and ethically conducting business. One vast example will be the situation and scandal of Enron. Enron is an American energy, commodities, and services

In his company he noted that he actively takes a role in clearly communicating his ethical expectations to his employees. I like this example because it is a neat demonstration how language and tone can really get you far your company. The clear and concise communication flow helps bring a positive and productive group of employees by believing and standing by your mission and vision of your company. Another great demonstration on sticking to and providing a great product is Apple, INC. Apple is the number one consumer demand when it comes to technology. Consumers demand this product so much because of its delivery of state of the art pieces of technology. You can see the quality of innovation because of what values they have created as a company through their mission and vision statements. In the mission statement it states, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” This mission statement states specifically what Apple is doing to technology moving forward. These products changed how we interact with one another. This is a portrayal of how an innovative product can be used all over the world using a great creation of values. Steve Job did a great job on always sticking by his values and integrity and always delivering an excellent product in the end. He really had climb his way up to achieve it but his work is a great proof on how clean business is to be conducted. Maybe sometimes we have to think about the humanistic way of doing things rather than always thinking about the money aspect of