Essay On Visual Merchandising
Visual merchandising?
The most important topic that helps the organisation to build and maintain its standard is visual merchandising. Visual merchandising can be defined as entire thing what the customer views an perceives as per the displays made by the organisation which includes both interiors and exteriors which is aimed to create a favorable image of the respective organisation or goods or services in the minds of the customers which in turn gives effective results to the organisation in terms of good number of sales, increase profits and etc.
Visual merchandising is the simple story which communicates about what the store is all about and what products it deals with. Visual merchandising is an dramatic representation of the products
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One of the main principle of the visual merchandising is that it is implied with the aim of maximizing the sales just only by the visual attractiveness ( a silent form of advertising) visual merchandising is said as one of the final stages which helps in trying to set out a store in such a way that the people will find that as attractive, if the visual merchandising does not helps in increasing then its not considered as an effective visual …show more content…
The quality of the exterior presentation is it determines the customers whether to go inside of the retail outlet or not. The exterior appearance should be quite attractive and creative that in simple it should with what the outlet is going to handle, in general the exterior presentations should be like progressive which states the beneficiary to the customer like discount images, offers images, content image and etc. The vital part that is to be taken into consideration is how the exteriors of the store welcomes the
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