NAME: MELANIE RAMTAHL
STUDENT NUMBER: HCIT 04516A.
INTRO TO INT’L MARKETING & PURCHASING
ASSIGNMENT 2.
PART A
Answers:
ii) Considering that Executive Interior’s has previously dealt with a few exports previously with success, it would therefore be advisable for them to enter the market by doing direct exporting. Although there will be greater risk for them to carry, and the responsibility will fall on them to arrange for the transportation etc of the goods, the end result will be greater profit potential and an increase in their market share.
In order for this process to be carried out smoothly with minimal glitches, an export division should be solely responsible for confirming orders from foreign markets, arranging for packaging and
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Firstly, the product needs to match it’s claim. The product being promoted defines the company and therefore needs to meet the desired standard. Also, the foreign market to where the goods are being exported may have prescribed laws and regulations which may have an effect on the end product being supplied. Tony needs to therefore ensure that he is not about to break any rules and regulations, thus putting himself in jeopardy.
The price also needs to be right. If his target market is the middle income sector then his price needs to meet affordability. He should not inflate prices knowing full well that the wood being supplied is inferior to his other more expensive products.
Tony needs to ensure that once he has decided on a particular target market, that he strategically advertises in order to reach his target market. Eg, his target market being the low to middle income, he would not advertise in a US$10 magazine instead in a newspaper or catalogue which is freely distributed to the target consumer.
Finally, the right endorsements, branding and PR efforts will add more value to the product. PART
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The quality of the product needs to be specified. In the case of HIGHLIGHTS, Ronnie needs to ensure that he is purchasing the desired product from the foreign seller. If he has to, perhaps make a trip, have the product tested for the necessary specs which he requires prior to entering into any sales agreement. Face to face communication plays a vital role in any first time business transaction. If the cut crystals he acquires is of a poor quality, he is then going to have dissatisfied customers. Quality should not be compromised for quantity.
Cost: It is very important to take into consideration total landed cost of a product which has components that are imported. The actual cost of the product is just one part of it. There are also transports costs, customs and clearances, inspection charges, in some cases unexpected demurrage costs which might occur, insurance, bank charges etc. It is always good to take these into consideration when determining the cost of an
This paper explains the U.S. financial system to CFO of Jagdambay Exports. I will explain the following questions. 1. Explain the components of a financial market and its relevance to Jagdambay Exports. Be explicit and explain to the CFO how financial markets differ from markets for physical assets and why that difference matters to Jagdambay Exports.
The exportation of seal based products account for
Introduction Sephora was first founded in Paris 1969 by Dominique Mandonnaud who made a daring change to the way perfume and cosmetics were sold, letting the consumers try before purchasing. Instead of having sales representatives at the counter, Sephora had beauty advisors stationed at the counters to offer advice and ideas to each individual. Over the years Sephora has grown mightily, boasting over 2000 stores worldwide and employing an estimated number of 25,000 employees. To uphold the top spot in the market, Sephora has constantly rolled out new products into their stores with outstanding innovations, making it hard for their competitors to follow.
One of the hardest fought for attributes of a brand is knowing that customers consider that the brand has value. We learned in our lesson that perceived value is a key attribute towards selling a brand. Writing a value proposition and keeping it current could help these business leaders to determine and clarify the unique characteristics their business will need to identify to better market their brand. In this paper, I desire to convey what a value proposition is and how it can help leaders chart a successful course through changing times.
STUDENT NAME: - ANKIT ANKIT STUDENT ID: - C0721272 ASSIGNMENT:1 CASE STUDY ON Made in Brazil, worn in the Middle East: Exporting Footwear to New Markets (Brazil’s footwear industry) Question1). What advice on documentation requirement would you give a Brazilian footwear company who wants to export its products to Saudi Arabia? Answer) Advice on documentation requirement to Brazilian footwear company: - • Each consignment of imported merchandise must be joined by a certificate of conformity from an approved investigation organization. • All the norms of customs should be met so that the goods are not held in customs of either side of transaction.
Pricing was only done after EID quoted a high price. When EID quoted a higher price, then Moneysworth started to look for other solutions, but EID gave a counter offer, which Woody’s accepted. Apart from that, Woody and staff did not consider any other solutions for any of its activities.
5. Trade barriers and unfavorable political conditions can also affect the export
In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.
There are 3 basic components to promotional planning, which includes advertising, sales promotion and personal selling. All of these are different strategies in which a company are able to implement in order to promote their new launch of product into the market. Identify Target Market Digitsole is aiming to introduce the product SMARTSHOE 001 to Singaporeans. However, not all Singaporeans would be interested in this product. It is a smart shoe, that not only is used for protecting your soles while walking the streets.
Patagonia is a very popular clothing company that provides high quality wear designed for people that enjoy being outdoors. The provide good quality warm clothing such as jackets and flees for reasonable prices. Not only do they provide a great product, but they also make it their aim to make a positive impact by contributing to the industry and by also creating high standards and values which is something that popular brands should always do. Profitability for a company is linked to their ethical standards because it builds a reputation for the brand. It has been found that many investors determine if a company should be invested in by also looking at their social impact.
Firstly, by doing export process sales for that country will increase. Exporting process is a one way to expand business and increase company sales potential. It can help expand product or services that the company earn money form, otherwise the company stuck trying to make a money only in the local market. As example ‘The Tarik’, the Tarik one of the famous beverages in Malaysia but people from other country can get it at their own country. In this case we can see that globalization give an idea for local business to expands and sell the product to other country by doing export process and its became well known for a few country which Singapore, Indonesia, Europe and
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.
P-Political factor: - In the political factor, this alludes to government approach for example, the utilization of renewable vitality. Political choices can affect on numerous indispensable ranges, for example, the earth of the workforce, the people 's wellbeing and the quality of innovation, for example, crossover framework. There are few points under the political factor that affects the Toyota motors in the Indian market like… Government support and attachment in businesses of Toyota Motor in India. There has additionally been a proposal for expense unwinding on venture of more than Rs. 500 Crore.
Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was started in the year 2007. In its formative days Flipkart mainly dealt with books but now, it has expanded to electronic goods and a variety of other products. Primary categories of products sold at Flipkart are: • Books • Mobiles & Accessories • Computers • Home and Kitchen • Personal and Health Care • Gaming • Watches and Fragrances • Music and Movies • Stationery Some other facts about Flipkart are • It has 2,000,000 registered users • 8,000,000 customer visits every month.