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Executive Summary: Is Direct Mail A Dinosaur?

479 Words2 Pages

Does Direct Mail have a Future?
Summary: Direct Mail has a great ability to motivate the subscriber into buying our products or services. Briefly, the direct email list has a striking footprint on the success of marketing efforts.
There are numerous marketing procedures that can be utilized, and hand picking the apt approach to our business is not simple. Organizations, likewise, have restricted budget to use on marketing which makes it much more difficult. Unlike traditional methods, the Direct Mail list are tangible and personal as it follows a strategy, “stop marketing and start engaging”. But here raises a question. “Is Direct Mail a Dinosaur”?. To get the answer of this million dollar question, you have to look at this article. According to Direct Marketing Association experts (DMA), the volume of direct mailing lists has remained fairly steady across the years since its inception. …show more content…

We still send postcards and letters today. Who we send, how we send, and what we send in them is the thing that drives the true change. Over the recent years we have seen incredible advances in technology that are currently open ways to upgrade direct email list more than ever. We should investigate the past, present and eventual fate of direct mail.
Past:
Send the same piece to everybody: There was no personalization, no rotating offer, no intended target group, simply a gigantic list of individuals to send your message to. This was known as "spray and pray." The contemplation was that everybody would require your item, so we let them know everything. A true change came when the mail station made ZIP Codes. This lets the marketers to convey straightforwardly to a smaller group of audiences.

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