Executive Summary Of Pepsi
Executive Summary
PepsiCo was created in 1964 through the merger of Pepsi-Cola and Frito Lay. It is one of the strongest beverage companies in the world. Pepsi-Cola was the first branded soft drink in the world, the drink is now available in over 200 countries worldwide. PepsiCo has its headquarters in New York USA and is the second largest beverage company behind Coca-Cola Company.
2006 was a very profitable year for PepsiCo as the overall growth of the organization was 5.5%. The organized raked in a revenue of 36 billion USD and made investment returns of 26%. PepsiCo has maintained its brand image by integrating itself into music, entertainment, and sports campaigned. PepsiCo has also gotten involved in community services by investing in recycling programs and in impoverished nations in Africa. The sustainability mission of PepsiCo is “PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate- environmental, social, economic- creating a better tomorrow than today.”
Corporate Culture
The corporate culture of PepsiCo is based on the performance and quality of their products, services, and social responsibility. Culture is communicated clearly throughout the organization and there is a very strong cultural presence in customer and social responsibility. PepsiCo has made efforts to be environmentally conscious by improving the lives of people in impoverished nations.
The main lacking component of PepsiCo’s value is their
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