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Executive Summary Of Toolscorp Corporation

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Executive Summary
ToolsCorp Corporation is a domestic manufacturer of power tools, lawn mowers, lawn furniture, microwaves, and ranges. The company is headquartered in Memphis, Tennessee and has been in businesses since 2014. The company sells its products to homeowners and small businesses through local hardware stores. It also has an online store front through which products can be purchased and shipped directly to customers in the United States and Canada.
The company’s primary focus is to expand into global markets. The goal is to establish stores in India, Japan, and eventually China. The population growth in India and China has eclipsed 1.3 million people which has presented a great opportunity for growth and profits for ToolsCorp Corporation. …show more content…

If the environment that the employees work in is not comfortable, then the work will not be presentable and can adversely affect the corporate brand (Spencer, 1978).
Be Authentic
The fourth principle is to always be genuine in all interactions. Align words and action to achieve key results (Satterfield, 2014). Being this way during collaboration and evaluations will help the SWOT analysis. This way everyone will know the strengths, weaknesses, opportunities and threats in the company. If the interactions can be done on a local level, then when ToolsCorp go global, they will know how to handle the SWOT analysis and it can all line-up together.
Customer Service This key principle is the most important because it will ensure that the customer is satisfied during the marketing process. The activities that go on with ToolsCorp will ensure a growing customer base (Dash, Havaldar, & Jacob, 2014). Good customer service will be a requirement of every staff member, which includes the front and the back office employees.
SWOT …show more content…

ToolsCorp Corporation is aware of good opportunities by looking at the company’s strengths and matching them with the company’s external opportunities (Brumm, Davis, & Bashaw, 2011). As an organization has been able to spot interesting trends that are benefiting the company long-term like, growth in population and new homes that will be trending over the next 10 years. Useful opportunities can be researched utilizing technology and markets on a broad scale. Government statistics related to homeownership, lifestyle changes, and growth in population are ways to identify opportunities for corporate

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