Consumer behavior and attitude toward purchase intention of luxury brand are affected by individual differences as results might be different if taking other countries and cultures into consideration (Stokburger-Sauer, Teichmann, 2013). Most of studies were to examine consumers ' general attitude towards luxury fashion goods by adding insights in luxury brands literature that has as yet been slightly developed. Thus the purpose of this study is to complement the gap of past experience with an empirical investigations and theoretical discussion in luxury brand purchase
Research in the past few years has recognized the pivotal role hedonic values play in shopping and how they add to the emotional value ( Langrehr, 1991 ; Babin et al , 1994 )(Ha & Jang, 2010). Also confirms that Consumers purchase goods and services and perform consumption behavior for two basic reasons: (1) consummatory affective (hedonic) gratification (from sensory attributes), and (2) instrumental, utilitarian reasons’’ Hedonic value indicates the value received from the multisensory, fantasy and emotive aspects of the experience, however utilitarian value reflects the acquisition of products and/or information in an efficient manner and can be seen as reflecting a more task-oriented, cognitive, and non-emotional consequence of experience (Babin et al., 1994; Holbrook and Hirschman, 1982). In sum, utilitarian value reflects the task related value of an experience but hedonic value reflects the value found in the experience itself independent of task-related activities ( Jones et al.,
It also wants to derive the relation between the latent factors and the loyalty. THERORITICAL FRAMEWORK Basing on the exploratory study, the researcher identified the following constructs as the important among all to affect the customers to enhance the loyalty through loyalty cards in food and grocery reatiling. More over the researcher wants to exhibit the past research in brief regarding this individual constructs. Convenience Retailers can maximize the speed and ease of shopping as well as build lasting customer relationships by understanding customer relationships by understanding eh customer’s retail experience form drive in to check out (Seiders, Berry and Gresham, 2000). So, it is mandatory for the firms to facilitate the very convenient facilities.
Accordingly, The Mira hotel is selected to particular study to more clearly illustrate how much effectively a luxury hotel manages its brand equity would lead to an improvement of guest loyalty. As far as the research limitation is concerned, we all know that brand equity is considered as a contributor to a hotel’s success and reputation in guest’s perception. However, there are few empirical studies conducting the importance of brand equity management in hotel industry especially in scope of Vietnam and Binh Duong as well. This causes some difficulties when conducting the literature review and making relevant references for the applicability of those research results in the context of Binh Duong hotels. 1.6 Thesis structure This thesis is organized in five
Abstract It is said “to sell a product or service develop a relationship with customer” but in order to develop good and strong customer relationship. In today’s time it is important to build and maintain customer relationship. In fact some retail store fade out completely while trying to attract customers towards their stores. But Carrefour has proved to became second largest retail store in Kingdom of Saudi Arabia because of its imported brand product and services range. In this dissertation the objectives are: 1.
For instance, how long it takes for the credit card company to resolve the problem is something wrong occur with your billing system. Aesthetic: Aesthetic can be explained as, how a product looks? The way product looks like is important to the customers. Aesthetic quality of the product helps the company to make the brand prominent in the market. For instant, different soft drinks heavily rely on the product appearance and that what attract a customer to buy the product at first glance.
1.6 SIGNIFICANT OF THE STUDY The results of this study created three primary contributions. Firstly, the fashion style of imported apparel. Secondly, the high quality of imported apparel and lastly the marketing strategy influenced on the customer purchasing decision on imported apparel. The research has been carried out at the Universiti Malaysia Perlis. Moreover this study help imported apparel to improve their strategies on predicting their customer’ buying behavior toward a imported apparel.
• Search Engine Optimization, Billboards, television advertisement, radio adverts, using Social Media Influencers of that area to spread word of mouth are just some of the marketing strategies to be used when penetrating into new markets. Cost Leadership • As a new brand in a new region, cost incentives such as discounts and in store specials. This will benefit the Markham brand in terms of higher returns, crushing existing competition. Backward Integration • With the acquisition of Prestige Clothing by the TFG, this gives the Markham brand a competitive advantage, because now it can manufacture its own
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign. The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL
Generally, the retailer simply fetches the sought brands and collects them on the counter, ready for tallying and payment. Sanjev Verma (2007) The study on consumer perception towards shopping malls was undertaken to understand the factors affecting consumer preferences for retail store selection and developing marketing strategies towards meeting the needs and wants of consumers. This study examines the linkage between consumer preferences and the importance of some salient store attributes. Gursharan Singh Kainth & Mr. Divakar Joshi (2008) The study was based on the ‘Perception of Consumer & Retailers towards Malls in Jalandhar in Punjab’. The study was undertaken to learn about people’s knowledge, beliefs, preferences and satisfaction.