Explain And Outline The Main Methods Of Above-The-Line Promotion

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Business work 1. What are the 4 main objectives of promotion? • Creating awareness or informing customers of a new or improved product in the market • Convincing or persuading consumers to purchase a firm’s products instead of its competitors’ products. • Reminding consumers of the existence of a product in order to retain existing customers or gain new customers for a product. • Enhancing the brand image of the product as well as the corporate image of the business. 2. Explain and outline the main methods of above-the-line promotion • Informative advertising – the focus here is to provide information about a products features, price, or other specifications to consumers • Persuasive advertising – this aims at convincing customers to buy one firm’s product instead of a competitor’s product. •…show more content…
3. Explain and outline the main methods of below-the-line promotion • Direct marketing – this ensures that the product is aimed directly at the consumers. It eliminates the use of intermediaries and therefore can save the business money. • Personal selling – this involves the sale the sale of a firm’s product through personal contact. It makes use of sales representatives and can be done face to face or over the

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