Due to such towering saturation, it's not uncommon for most of these promotions to get lost in the clutter. That is why effective communication to a specific target audience is the key to making advertisements stand out and get results. The role of advertising in an organisations communication strategy is to overall be successful by sending out a message to the public persuading them to purchase your product. This is done through successful communication tactics in an advertisement which involves focusing on a specific target audience with information that meets their needs. Firstly an advertising communication strategy has to provoke an emotion in the possible consumer when sending out a message about the product.
Customers are one of the important and paramount parts of an organization. Without the customer, the company has nowhere to take their goods and services. Notably, a company’s customers include individuals, organizations, and companies. As a result, a company is forced to create a promotion strategy in which the company attempts to create awareness of its new products in the market, an improvement on an existing as well as any changes in the organization processes that may be of interest to the customers. A promotional strategy widely focuses on raising customer awareness of a product or brand, generating sales and creating brand loyalty.
Objective of sales promotion - Create product awareness Various sales promotion techniques are highly effective for the first time to expose the products to customers. Sales promotion technique can serve as key promotional components in introduction stages of new product life cycle. Besides that, one the efforts that to create the product awareness, sales promotion techniques actually possess the additional advantages of obtaining customer information at the
In the meantime the others will cross their fingers and cheer as their egg is dropping in the landing area. Sales promotions: Promotion is one of the 4 p’s of marketing. It’s one the major attributes of any product or services and it’s also known as marketing communication. To attract more consumers, companies engage in various promotion strategies and techniques which help them generate revenue. Unlike an advertisement which concentrates on giving the consumer a reason to buy, sales promotion offers an incentive to buy.
In fact, along with the development of the industry, there are an increasing variety of forms and techniques used in direct marketing. It attempts to acquire and retain customers by contacting them without the use of an intermediator. The objective is to achieve a direct response which may take one of the following forms: • A purchase over the telephone or by post; • A request for a catalogue or sales literature; • An agreement to visit a location/event (e.g. an exhibition); • Participation in some form of action (e.g. joining a political
The objective of promoting the products during market introduction is informing and begin to build primary demand if the product is a brand new that never existed in the market before. At this stage, firms experiencing low sales as the customers are waiting to be persuaded and price is high as the product is new as a result of high research and development costs that need to be recuperated. The marketing objective for the company of this stage is to create awareness and stimulate trial which cause the initial purchase of a product by a consumer. Besides, firms do not have profits or positive cash flow but on the other hand, firms need to spend large amount of capital in advertising the product vigorously and promoted it to gain market share. Companies spend heavily on advertising in this stage to stimulate primary demand, which is more focus on the aspiration for the product range rather than for a specific label, since there are only few competitors with the same products.
INTRODUCTION Marketing is a method of informing a product or service value to consumers in order to sell the said product or service to the end consumer. Marketing can be viewed as one of th e important functions in an organization. Marketing involves step-wise procedures of generating a product value, communicating and reaching out the value to the consumers. Marketing also leads to customer relationship management, which is vital for any organization. Marketing also involves other factors such as target markets, market segmentation, buyer behaviour and others.
It holds that the key to achieving its organizationl goals(goals of the selling company) consists of the company being more effective than competitors in creating,delivering,and communicating customer value to its selected target customers. The marketing concept rests on four pillars: target market,customer needs,integrated marketing and profitability. Distinctions between the Sales Concept and the Marketing
Advertisement and Sales are parts of a broad concept known as Marketing. Marketing Marketing is defined on the basis of its functions and activities. Marketing refers to carrying out business activities which are necessary to enable and guide the flow of goods and services from producer to consumer. Most of the firms as we know do not produce for self-consumption but for consumption by others, which in turn generates revenue for the firm. To allow the producers to move their goods to consumers, producers follow certain activities referred to as marketing activities which enable them to deliver their products efficiently and effectively to the customer.
A sales promotion strategy is an activity that is designed to help boost the sales of a product or service. This can be done through an advertising campaign, public relation activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, through demonstrations and exhibitions, through prize giving competitions, through temporary price cuts, and through door-to-door sales, telemarketing, personal sales letters, and emails. The importance of a sales promotion strategy cannot be underestimated. This is because a sales promotion strategy is important to a business boosting its sales. When developing a sales promotion strategy for your business, it is important that you keep the following points in mind.