Principles Of Maslow's Hierarchy Of Needs
Today, all organization considers the human resource as the main resource rather than the financial resources. Therefore, the best strategy to achieve company goal is motivate their employees by satisfying their needs. Motivation is a process that starts with a physiological and psychological deficiency or need that activates a behavior or a drive that is aimed at a goal or incentive.
Lot of gurus introduced theories about the needs of human.One of the most popular needs theories is Abraham Maslow's hierarchy of needs theory. Maslow proposed that motivation is the result of a person's attempt at fulfilling five basic needs which Physiological, safety, social, esteem and self-actualization. According to Maslow, these needs can create internal
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How apply 4 Ps to motivate sales force
The marketing mix is the set of controllable, tactical marketing tool. It consists of everything that a company can do to influence demand for its product. The marketing mix can be divided into four groups of variables commonly known as the 4 Ps: Product, price place and promotion. That 4 Ps can be used to increase the service which was provided by the sales representatives by Wewe Company’s top management.
3.1. Product
Sales representatives directly connect with customers. Therefore they have more knowledge about the product. As a top management, try to provide more knowledge about products by conducting a conversation program with the product manager before involve to the job of sales. Then sales representatives can get knowledge what are the product features, what is the quality of the level, what are the benefits of the product etc.
3.2. Price
Price is the value of product. It is satisfy both customer and producer expectation. Wewe Company uses the price to motivate their sales representatives by categorizing the price from lower level to higher level. The company offer awards to the person who sales more quantity under higher prices. Then they motivate to increase our
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But we can obtain more benefits. Therefore we should evaluate the cost and benefit of those activities.
4.1. Product
When top management provides a conversation programwith production manager before enter to sales the company has to incur some money for starting and holding that program. The production manager has additional time to that task and the company has to give additional money to him which provides additional service to the company. But sales representatives can get more knowledge about product. If customers ask some question about the product then they can face to that without any shammed. Because of they know everything about the product. Then they give their contribution through increase company sales.
4.2. Price
The Wewe Company can increase their sales by categorizing the price from lower price to higher price. That’s mean they give an opportunity to purchase their products who has the lower income level. Not only that, sales representatives try to increase their sales by implementing that strategy. Then increase the company’s sales and
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