ipl-logo

Explain How Does Advertising Mirrors Society

1126 Words5 Pages

What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers. Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory. Advertising must be strategic as well as creative. …show more content…

Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others. On the other hand, I believe some companies create consumer demand with the unsuspecting target group falling for it. This can sometimes manifest itself in people purchasing products and using services with the belief that it will make them popular, beautiful or even wealthy. In western-society, it appears that it is more attractive for a woman to have a thin and slim figure than other other body shape. Hence, there are many advertisements geared towards losing weight and keeping in

Show More
Related

  • Unit 9 P4 Business

    124 Words  | 1 Pages

    Marketing – marketing is a form of communication between you and your customers with your goal being to sell them a product or a service. Our marketing department will strive for excellence in selling the name of the business and the service we pride. There target would be larger companies that have a lot of computer use. We would try to get them as clients for computer repairs and also to update their software frequently to keep them in touch with newer software coming out. This would help them tremendously with the efficiency of their service delivery to their clients.

    Read More

  • Advertising Techniques Used In Jib Fowles Advertising's Fifteen Basic Appeals

    1045 Words  | 5 Pages

    Since the beginning of media and advertising, marketers have employed subtle tactics to attract a more diverse customer base. In Jib Fowles essay, “Advertising's Fifteen Basic Appeals”, he discusses the fifteen appeals advertisers use to engage the consumer’s interest in buying their products. These different advertising techniques are directed towards a target audience; including males, females, elders, and teenagers. However, in some cases, the Carls Jr ad being analyzed has multiple audiences; primarily the male and female audiences. The male audience is more influenced by the sex appeal in the ad (i.e., the use of a model and suggestive wording), meanwhile the female audience is more influenced by the desire for attention and acceptance.

    Read More

  • A Brief Review Of Barbara Ehrenreich's Nickel And Dimed

    851 Words  | 4 Pages

    It is obvious that media plays a significant role in our society. It affects every aspect of our lives - political, social, and cultural. In the various works including articles, lectures and films, Jean Kilbourne presents an insightful and critical analysis of advertising and its profound negative effect on all of us. She states that, “Advertisement creates a worldview that is based upon cynicism, dissatisfaction and craving” (p. 75). She discusses the issue in a very objective and impartial manner, “The advertisers aren’t evil.

    Read More

  • Summary Of Advertisements R Us By Melissa Rubin

    88 Words  | 1 Pages

    In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

    Read More

  • Annotated Bibliography On Stereotypes

    792 Words  | 4 Pages

    Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.

    Read More

  • It's Portion Distortion That Makes America Fat Analysis

    104 Words  | 1 Pages

    In the article “It’s Portion Distortion That Makes America Fat,” by Shannon Brownlee explains how fast food companies persuade you to eat. In fast food places, they use fast food marketing strategies to induce an amount of people to eat more. Another strategy was called “smart research”. This strategy targeted “heavy users” and people who to go restaurants on a daily basis. Brownlee said that cheap products would influence us to buy more of them.

    Read More

  • Happy Meals And The Old Spice Guy Analysis

    1410 Words  | 6 Pages

    Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.

    Read More

  • Review Of Solomon's Masters Of Desire The Culture Of American Advertising

    1133 Words  | 5 Pages

    The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • A Rhetorical Analysis Of GEICO Insurance In The US

    977 Words  | 4 Pages

    Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market

    Read More

  • Advertising's Fifteen Basic Appeals Summary

    1890 Words  | 8 Pages

    Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

    Read More

  • Causes Of Obesity In America

    1434 Words  | 6 Pages

    Obesity has gained a lot of attention in the recent years especially in the 21st century. Right now in America, there is an ongoing epidemic. The cause is not by viruses or bacteria, but by human nature. There is no one way to solve this serious problem. With growing body sizes and serious medical problems associated with obesity, it is a problem that needs to be addressed and changed.

    Read More

  • History Of False Advertising

    1525 Words  | 7 Pages

    For almost a century, advertisers have appealed to and or contributed to women's insecurities in hopes of being able to sell them the product. An example of this is in 2009, an Olay ad for its ‘Definity Eye Cream’ showed a former model who was 62 years old, looking wrinkle-free and a whole lot younger than her age after using this Olay beauty product. Turns out the ads were retouched. Digitally altered spots were made in the ad, creating not only a bad misrepresentation of Olay products, but the ad's potentially gave a negative impact on people's body images(Sweney).

    Read More

  • The Man Your Man Could Smell Like Analysis

    967 Words  | 4 Pages

    Have You Been Brain Washed? Have you ever looked at an advertisement and pictured yourself using the product that was being advertised, to than actually being interested in purchasing that product? Well that was their goal, advertisers have mastered the market industry by being aware of the fact that us humans are very concerned with our image. Advertisers know that we have a greater chance of buying a product if we can picture ourselves how we would like to be portrayed of course with the help of their product. In ads, companies want to provide an image that can be relatable to the viewers and what would want to appeal to them.

    Read More

  • Digital Marketing Essay

    853 Words  | 4 Pages

    Marketing procedure received by the organization relies on upon the objective business sector for the organization managements and items through the inside and out business sector examination and business sector division. Marketing main aim is to locate the purchaser conduct and promoting the items and managements to the potential client. Advertising management is management of marketing procedure which concentrates on the pragmatic utilization of promoting introduction, systems and techniques inside endeavors. Advertising management is the management of association. The Role of Marketing Managers are: Marketing Objectives: Marketing Manager as the prime key to advertising management dissect and set the target of the promoting which are in the line ups of the organization either which are fleeting and any long haul.

    Read More

More about Explain How Does Advertising Mirrors Society

Open Document