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Explain How Ethical Issues Influence Marketing Planning In The Chosen Organization?

809 Words4 Pages

Q1: Explain how ethical issues influenced marketing planning in the chosen organization?
Communication or business ethics is a very sensitive subject to deal with. One thing which is very ok with one country can be portrait or considered as legal issue or cultural disobedience in other part of the world. As the technological advancement and media coverage consumers are well aware of their rights and ethical responsibility of companies, nonprofits, and governmental agencies. This make important for companies to deal and educate employees regarding ethical norms.
The two out most important things which as in company Q-Mobile will have to take care about are as follow
1) Internal ethical norms
2) Communication or advertisement ethical

1. Internal …show more content…

1) Business believes and ethical standards should be communication with honesty, fair customer dealing and timely reporting any violation should be made in practice.
2) Acting unethically will be having serious consequences
3) Policy should be signed by each and every employee of any position at the time of their appointment.

b) Ethics code of conduct and training
As the policy has been made now training upon this policy is a mandatory thing which need to be catered.
1) It should be clearly communicated to all employees that they are bound to follow the policy to maintain a standard culture within the organization.
2) Using business supplies for personal use id strictly prohibited. But as employees will be getting an extra benefit or discount from company on their purchase.
3) It should be clearly communicated to them the difference between ethical and unethical issues
4) Review and rewards should be given on ethical compliance.

c) Ethical reviews meetings
As the policy has been made now training upon this policy is a mandatory thing which need to be catered.
1) Monthly meetings should be conducted regarding review of ethical

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