Here 70% of our business is done with military so in military terms logistics means the organization of moving, housing and supplying troops and equipment’s. No doubt logistics is an important activity as there is a process for doing a work and there must be proper coordination and cooperation. Lack of proper coordination means, high chance of getting errors in work. This case analysis focus on providing the recommendations to the top management to make sure their activities are going smoothly in the market and they can be ahead from their competitors in this competitive world. In easy words, the organization wants to improve their delivery to their customers.
Due to this, the better and shorter route can be found easily to save fuel consumption. • Improved Productivity: When the drivers realize that the route and location are being monitored, it is very likely that they will stick to their work assignment. This will result in faster and more accurate service provided to clients. This is vital in logistics industry because the consumers should receive their items and goods on time. • Better customer service: Before GPS systems became a powerful tool in the freight industry, consumers are almost clueless about the exact time.
Logistics complexity, in the form of fragmented channels, increased product variations, product quality, and consumer demand for customized solutions, has been increasing. Several trends identified in the study demonstrate that a number of major challenges lie ahead as the world becomes a more complex place in which to operate logistically. Because of that the nine key trends of global logistics can be introduced. As the first key trend, we can introduce Customer expectations. Rising customer expectations are the most important trend, and also have to meeting customer requirements.
The typical elements of a logistic system, such as customer services, sales forecasting, distribution communications, stock control, materials handling and ordering, amongst others, may give companies competitive advantages, especially when based on the exchange of reliable information between the links in the chain (Bowersox, Closs & Drayer, 2005). A complementary factor here is that the advantage provided by logistics becomes stronger to the extent that it also incorporates such activities as management of customers with a high level of demand, expertise in financial decision-making and the use of different methods of purchasing products and services (Bowersox, Closs & Drayer, 2000). If we accept Ballou’s (2006) viewpoint that the physical
FMCG industry The Fast Moving Consumers Goods industry is volume driven and is characterized by low margins. The products are branded by marketing, heavy advertising, shiny packaging and strong distribution networks. The FMCG sector can be categorized under the premium segment and popular segment. The premium segment includes mostly to the higher/upper middle class which is not as price sensitive apart from being brand conscious. The price sensitive popular or mass segment consists of consumers belonging mainly to the semi-urban or rural parts who are not particularly brand sensible.
As such, within the global supply chains, the transportation sector plays a significant part in the guidance of the global climate change mitigation approaches. Climate change causes physical impacts such as warmer temperatures, increased frequencies of extreme weather events and reduced availability of natural resources. Due to the harmful effects of climate change, logistics providers faces more pressure. Thus, the logistics providers had the need to adjust to changing regulations, as well as client concerns. The vulnerability of the industry towards climate change can disturb the destinations and operations of the logistics providers (Business for Social Responsibility ,
Logistical have always been a vital part of an organizations, there are many activities / concepts, principles and methods which is dealt by business logistics and supply chain management. It is more traditional areas for purchasing, production, marketing and transportation, as well as from the disciplines of applied mathematics, economics and organizational behavior. Logistics is the management and controlling of the flow of goods between the point of origin and the point of consumption in order to meet some requirements. Logistic manages the resources such as physical items, liquids, equipment, food, materials and animals, as well as abstract items, such as time, information, particles, and energy. Without logistic support, it is difficult
The FMCG landscape is seeing a transformation as new players enter the scene. For long, the branded FMCG sector was dominated by multinational like Hindustan Lever Ltd, Cadbury India, Colgate Palmolive, Nestle and Reckitt Benckiser on one hand and large domestic groups like Godrej (toilet soaps and hair dye) and Tata’s (cosmetics and edible oils) on the other. The two fastest-growing categories in the FMCG sector are food and personal and beauty care products. Many companies have also introduced innovative strategies that have rewritten the rules of marketing. One such strategy is the introduction of small sachet packs of shampoos, conditioners and detergents for as low as Rs.
to increase their sales directly and also take the early-mover advantage. With the growing penetration of mobile phones and internet, this is the key area to focus on to cope up with the consumer demands and at the same time this will reduce the marketing cost too. • Rural areas are still untouched, however the demand for FMCG products is rising with the rising income levels of the people. Therefore, we recommend that companies to collaborate with several government initiatives like Mid-day meal yojna etc to further increase the reach of their products and increase its sales of their products in soaps and detergents