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Explain How To Choose A Perfect Logo

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How to Choose a Perfect Logo

Designing a logo is an integral part of your business identity and how it is viewed and remembered by the people. If you get it right it will be the way people will recognize your company and be the reason why the company will stand out from the competition. It is an image that will be displayed wherever you are doing business such as your business cards, websites and even vehicles should the company have them.

The first step is to do know the emotions and message the logo should arouse and consider some factors which are listed below.

Decide on the Type of Logo

There are three types of logos which are typographic, illustrative and abstract and sometimes two types are combined such as the Adidas logo which is both typographic and and abstract.

Before you do the …show more content…

The logo should represent your industry and the message that you would like to convey so it is important that all the intentions are considered that you would like the image to convey. If you are redesigning a logo that already exists first decided what it is that you do not like of the logo so that you do make the same error again.

Part of designing the logo are the colours that one uses. Just as in websites where colour usage is important to instil certain emotions it is the same as the logo that you would like to design. Also do not have a multitude of colours in your logo and try and keep it to 3 at the most. Having too many colours will not get the right effect and sometimes it is best to use only 1 such as McDonald’s yellow M.

Once you have a good idea what message you would like to send and the design that you have get some input from other people. You can ask your friends or even people from other companies and see what the response is and that way you will have some idea of how the public will view your logo.

Some things to

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