Explain the reasons for choosing the particular method data collection for a selected product/service
Within this report I am going to be discussing the reasons why I choose the sampling method I use to carry out my questionnaire, using examples to back myself up and finally discussing what other sampling methods I could have used to maybe improve my research for the better, or if it could have made it worse.
This method of sampling that I used to carry out my primary research was random. Random sampling is a method in which all members of a group have an equal and independent chance of being selected. I used a random sampling method as it was the simplest way to gather the answers that I needed in order to complete the questionnaire. This
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The primary research involved the questionnaire and the secondary research included the internet research I carried out on costa coffee loyalty cards and the different types of coffee shops in Weston Super Mare. The two research methods I used were vital for me to do in order to help me gain the widest range of knowledge on my subject. It also allowed me to gain applicable and precise data I need in order to produce and plan the new coffee shop. These methods also permitted me to cover every one of my aims and targets, by doing this it means that I was very successful with my research as well as it being …show more content…
I discovered particular segments of data that was particular to me and coffee shops. This went well since everyone who filled out my questionnaire answered it with detail and took care in the answers which made it more accurate. From carrying out my questionnaire I discovered what people like about coffee shops and what ones they like to go to, this is a positive thing which I will consider and maintain in my development for the new coffee shop. Additionally, I also discovered from my questionnaire, that the target audience for coffee shops were 41-50 year olds. Once knowing this it made the rest of my research more effective because I was able to find out what people didn’t like and what they did like about coffee shops. Since I could realise what individuals didn't care for and what they liked about coffee shops it made my research more
As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being
P3 research: I will now compare different research methodologies for health and social care. There are two types of research that are commonly used when research projects are being taken out, which aim to benefit health and social care related services. These two types of research are called quantitative research and qualitative research. The difference between these two is how they collect the information they need in different way and use different kinds of sources, but both benefit the health system. Without research being carried out medical professionals/and laboratory scientists would not be able to provide us with improved medications that can improve our health.
Because I chose to do my research on only one subject, I did a case study. Lisa is culturally different than I am because she is hispanic. When I preformed the case study, I went to my moms work, because Lisa works there, and I asked her 12 questions and follow up questions about her and her culture. Im not able to generalize the information about her culture as a whole, but I gathered information about her culture, that could possibly pertain to others in her culture as well. I collected a lot of data from my findings about Lisa.
• The accuracy of the information reported within the reports being used in the research study. • Recalling the incident for the victim can be very uncomfortable and upsetting. • There can also be limitations of some ethical obstacles for example if some cases are still open cases, information may not be able to be discussed. • With the survey sampling method, putting together a survey limits one from asking questions that normally may have been encountered in a one on one
3- Methodology, which includes sampling design, research design, collecting information, information analysis and limitations. 4- Findings, which includes conclusions and recommendations
An advantage of conducting a Survey is that it allows the researcher to collect a large amount of data over a short period of time. They can also be created and administered quickly and easily. A disadvantage of a Survey is that often times the answer choice on a survey may not reflect the participants true opinion. Case Study is a research method in which is single person is directly observed. This study is an open ended type of data collection.
Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.
The literature review gives justified information for the need of conducting the research. Apart from the introduction, there is no other information concerning the research title that could offer detailed information (Chaliha et a., 2001). Despite giving the justified information in the introduction section the paper should have had the literature review section, thus it did not follow the due steps and format of a research paper. The methodology part follows after the introduction and it discloses the methods used, the design, the people included in the study and how the data was sampled and examined. However, the reasons for choosing the design in the research were not
SECONDARY RESEARCH Secondary research is also known as desk research and it consist the data which has already been produce it can be quantitative, qualitative or historical also it can be seen as internal data and as well as external data. Secondary research is the process which involves collecting data it may be originator or distributor of primary research, secondary sources include documents, letter, diaries, autobiographies and referencing other forms of research and quotes. KFC they are able to save money and time through having enough employees who are able to do most on the work which saves time as well as money because they will serve more customers in a short period of time. KFC are able to get information and access information
One of the marketing decisions Kellogg’s made was that they wanted to carry out primary research. They did this because it is a reliable source of information because it is directly from the target market. They prepared questionnaires and street interviews to ask the public about their upcoming cereal brand. As well as this one of their main research methods Kellogg’s used is focus group, which was used to essentially provide them with qualitative research.
The article presents information the success of the coffee company Starbucks. Topics include details on Starbucks' focus on the company's employees, or partners, and the effect on sales and customer satisfaction, details on the company's benefits for employees such as tuition reimbursement, and mention of the company's innovation through items such as their Starbucks Rewards mobile-payment application. Wong, V. (2015). Coffee, mate.