Essay On Export Promotion

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Introduction:
Export orientation and Export promotion is the strategy to growth as an economic strategy to replace the import substitution after long debate among the socialists and the capitalists.
Export promotion has been defined as “those public policy measures which actually or potentially enhance exporting activity at the company, industry, or national level”. Although many forces determine the international flow of goods and services, export promotion is one of the principal opportunities that governments have to influence the volume and types of goods and services exported from their areas of jurisdiction.( “The Meaning and Definition of Export Promotion” By Smriti Chand)
Term export promotion Definition: is A strategy for economic
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Going global is now one of the key growth strategies when domestic market reaches at maturity stage or facing stiff competition. However International Marketing is a serious issue for most growing companies in today's interconnected global economy. Whether to enter in to Global market or not, where to and how to, are the major questions for marketers willing to expand into global markets.

Literature Review : In the classical theory of economics exports was a part of the international trade theory, Traditional trade theory was well settled and accepted. However the implications of traditional trade theory were found to be at odds with data. That a lot of data did not seem to .traditional trade theories gave rise to the new trade theory.

Mercantilism: mid-16th century:
According to this school nations should accumulate financial wealth, usually in the form of gold (forget things like living standards or human development) by encouraging exports and discouraging imports
 A nation’s wealth depends on accumulated treasure
 Gold and silver are the currency of trade
 Theory says you should have a trade

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