Looking at the impact of external environment on select companies, we’ll look at both Ford Motor and General Motor companies. The Ford Motors company approximately had 14 percent market share in the U.S. automobile industry (David, 2011). The company had recovered a lot after the impact of recession in the year 2008. The company has been investing in developing vehicles which use alternate energy sources, and is having global presence and brand reputation for its automobiles. The company has received government support during the recession period, and had to cut down thousands of jobs and adopted latest machinery for enhancing the productivity of the company.
REPORT Prepared by: SYED Faizan Iftikhar Parham Ailia Hammad HASsan Bajwa MUHAzzib-uddin-FarooqUi Ahsan Yameen Table of Contents Founder of FORD: 4 Introduction: 5 Background and History: 6 Vision and Mission: 7 International Products : 8 PRODUCTS AND SERVICES: 9 MARKETING STRATERGY OF FORD: 10 TECHNOLOGY & RESEARCH AND DEVELOPMENT OF FORD: 11 Selected Financial Data. 12 Sponsorship Activities: 13 Ford Child Companies: 14 Conclusion and Recommendation: 15 Founder of FORD: Henry Ford, the founder of Ford Company was born in July 30, 1863. He was an American Industrialist and the sponser of the development and assembly line technique of mass production. Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, the founder
Assignment 3: Business-Level and Corporate-Level Strategies Page | 7 Assignment 3: Business-Level and Corporate-Level Strategies Jason Tunnicliff BUS499 Business Administration Capstone Dr. Wanda Tillman February 6, 2018 The Ford corporation business-level and corporate-level strategies have changed dramatically under the new CEO Alan Mulally. While Ford is the 5th most significant auto marker in the world, they have struggled in the global market. The goal of the new business plan was to be able to compete with two powerhouses of the auto market. Since GM and Toyota where the “two 800-pound gorillas (Eisenstein, P. A. 2011, June 15).” of the industry it would be a huge goal.
Ford always wanted to have a global car that has the same platform, features and parts all around the world. They tried to go globally three times, 1960, 1981 and 1984. This case talks about the benefits and drawbacks of going universally. One of the big challenges for going globally is choosing the right location. Going globally means producing in higher quantities, which means it will be good as achieving better economies of scale.
For this purpose company has sold $ 110,722 Mn of Long Term investments during the year 2000. Therefore, it is clear that company has not applied the matching principle. Ford Motor Company Fund Statement for the year ended 31st December2000 (All values are in Million
STRATEGY IMPLEMENTATION A. Annual Objectives Over the past decade Ford had successfully overcame recession, crash of U.S. auto industry and number of major recalls. However, company has managed to become second largest manufacturer in U.S. and fifth globally. In order to build on gains made, Ford has to be aware of the constantly changing environment as well as strive to maintain its competitive advantages. To ensure that company’s goals are met annual objectives have been established: • Focus R&D department on increase quality of the new and renovated vehicles, • Improve market share and revenue in all markets, especially Asia Pacific, • Continue to improve fuel efficiency and safety of the product, • Focus on lowering cost structure by introducing
The external factor refers to factors external to the organization that are beyond its control. External factors can include few forms, such as social, technological, and political. The social environment of the country influences the functioning of the company as it determines the company 's value system. Sociological factors establish the culture of work, labour mobility and the working group. These factors include people 's vision of the new system.
In the arrangement, the firm expects to bind together its worldwide association to accomplish consistency and cooperative energy. Foster Functional and Technical Excellence. Ford Motor Company stresses splendor in its progressive society to support improvement. The firm sees the necessity of success to push its performance higher. Ford has ready undertakings to support this typical for its legitimate society.
Competition leads to innovation. If you’re the only player in the field, it can be difficult to improve. And if you’re working in a crowded market, you won’t succeed by doing what everyone else does. Healthy competition encourages change which will distinguish your company from others through technology, products altercations or by improving the customer experience. In the business world today the customer is the most important person to please.