External And External Environments Of The Ford Motor Company Business Model

2153 Words9 Pages
Assignment 2: External and Internal Environments Page | 6

Assignment 2: External and Internal Environments
Jason Tunnicliff
BUS499 Business Administration Capstone
Dr. Wanda Tillman
January 26, 2018

There are many aspects of the general environment effect Ford Motor Company business model. For example politics, the economy, sociocultural factors, technological factors, ecological and legal just to name a few of the aspects. Ford has several forces of competition that they must deal with to be able to stay in business. Forces like competition, consumer bargaining power, and suppliers bargaining power are an example of some of the forces of competition.
…show more content…
The bargaining power of Ford’s suppliers would be a close third. The reason why these are the most important are relatively apparent for the simple fact the competition selling the same type of product means that Ford’s has to be in the same price range but be better in the same way. The consumer power is evident because if consumers are not buying their products, then the company will not be making money and eventually go out of business. Further analysis of the competition shows that Ford has to compete with automakers like Toyota, Chevrolet, and Honda. While it is true that the industry as a whole has such a high exit barrier, most companies would instead continue to compete then close the competition must be done wisely amongst all companies in the industry. While Ford does have a large, loyal customer base, it must continue to improve and add a customer to be able to compete locally and globally in today's market. For example, if Chevrolet releases a new truck with a diesel engine that can run on biodiesel and get 25 miles per gallon then Ford would have to scramble to be able to compete with that model. The consumer base in the market today are not wanting the gas/fuel drinking SUVs of the 1990s. The demand today is for environmentally friendly vehicles that have the room for a family of four…show more content…
(1970, January 01). Ford Motor. Retrieved January 28, 2018, from http://jdfordmotor.blogspot.ca/2011/06/chapter-4-exploring-external.html
Ford Motor Company Names of Competitors - Companies & Details. (n.d.). Retrieved January 28, 2018, from http://www.hoovers.com/company- information/cs/competition.Ford_Motor_Company.7e957f44fa904756.html
Management. (n.d.). Retrieved January 28, 2018, from http://best-management- articles.blogspot.com/2012/12/ford-motor-company.html Meyer, P. (2017, February 05). Ford Motor Company: Generic & Intensive Growth Strategies. Retrieved January 28, 2018, from http://panmore.com/ford-motor-company-generic- intensive-growth-strategies
Research and Markets: Ford Motor Company - SWOT Framework Analysis. (2011, June 16). Retrieved January 28, 2018, from https://www.theautochannel.com/news/2013/04/05/071505-research-and-markets-ford- motor-company-swot-framework-analysis.html
Research and Markets: Ford Motor Company - SWOT Framework Analysis. (2013, April 05). Retrieved January 28, 2018, from

More about External And External Environments Of The Ford Motor Company Business Model

Open Document