Factors Influencing Consumer Behaviour Essay

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When we talk about consumer behaviour, we take two aspects in mind that are consumer + behaviour. The person who consumes on the daily basis or purchases any kind of thing either it is durable or non-durable good that is consumer. Because we spent for it and then we go ahead for that particular thing, when we consume that particular thing we react whether we are satisfied or not satisfied that is why we are known as con-su-mer that means we want to have something and then we behave like that particular way. The second aspect is behaviour. Behaviour is the way in which we react or we tell someone about the positive aspects or the negative aspects of some particular thing. How much we are satisfied or dissatisfied, this our behaviour or attitude shows. And when we are satisfied we try to purchase that particular thing on routine basis that shows our consumer behaviour. Factors influencing consumer behaviour: there are two types of factors influencing consumer behaviour that is internal …show more content…

Cross culture means we are adopting something new that means some other people are involved in that particular thing that means combination of one culture with the another culture that is called cross culture. Social class means which kind of people you are categorized in: higher class, upper class, middle class and lower class. How much you want to spend, how much you want to consume and how much you are satisfied or dissatisfied with that. Next is your family, how much your family allow to do anything, how much you consume the things according to your requirement, either you go for shopping with your family members or you do everything alone after getting permission from your

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