External Environmental Analysis Of Apple

The team’s overall objective is to enhance the company’s performance goals while keeping cost low. First, the team will focus on ways to increase market shares. Increasing market shares will aid in the company in obtaining new and keeping current customers. This will mean branding Allround with stronger and more effective advertising messages. Advertising is the number one factor when communicating to customers informing them about the brands available and the variety of products offered to them (MSG.com).

Suppliers are one of the most important elements for any business. The power of the suppliers depends on the volume of suppliers existing in the market and the uniqueness of their products or services. Apple outsources micro-chip from Intel for high processing technology. The power of customer depends on the purchasing volume, availability of substitutes, price sensitivity and buyers’ incentives. The consumers of Apple have a flexible variety of product line from its competitors.

SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.

Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.

Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory

Target Corporation in the kingdom of Saudi Arabia. Vision : To be one of the best international companies that provide customers with advanced marketing solutions and practical work and be the first choice for investors looking for quality and honesty together in this field, "strong Secretary" and that our services always exceed the level of expectations of our customers and to use the best professional skills and the latest Methods and scientific tools. Target corporation strive to make our products the preferred choice for consumers by leading us in the target markets and providing them with the best products and services that meet the needs of the market and the consumer Mission : Target Corporation is committed to providing a high level

• Second benchmark is the Apple Company. Reason is simply because it’s been one of the 21st century’s most successful companies. Especially during the recent world recession; apple was still able to push substantial merchandise into the market. Apple’s marketing strategy and Customer relation can be incorporated into Land’s End for better productivity and customer satisfaction which will in turn increase profits. • Third company I will

First of all, from financial crisis to the economic level, a direct impact on exports. In the field of economic upheaval brought people psychological change, they are increasingly losing a sense of security. John Lipsky (2008) said, “it is conceivable that the harm of it how much deep is the people of the world must face a major challenge”. The financial crisis has a direct impact to the individual life. Inflation, business failures, economic difficulties to reduce people's ability to pay, this not only makes the increase in the number of people cannot afford the mortgage,

Business Implications Politics: A political unstable environment can be a deterrent for many organisations. Businesses rely on forecasts to predict their future. In a political unstable environment; inflation, taxes and the price of labour can all rise quickly and the government can also introduce many rules and regulations that affect businesses. The current political situation in Brazil makes the economy difficult to predict which can leave businesses uncertain to which direction the company is moving. Brazil is likely to see a structural reform soon.

Economic factors include factors like inflation, economic growth, interest rates, and currency exchange rates (Kotler, 2009). When an economic crisis occurs, it may lead to an economic recession, which affects the advertising industry. Whenever an economic crisis occurs, the advertising industry is the first one to experience a financial cut-down. During economic recession companies view advertising as an extra expense which the can ignore to stabilize the financial status. Such a cut-down affects the industry and anyone related to this sector.