External Environmental Factors In Marriott

3. External Environmental Factors in Marriott
3.2 Political and Legal Element

Business managers can control aspects of the internal environment that can positively or negatively affect a company 's operating and financial results. For example, leaders form their company 's ethnicity, design the company 's organizational structure and create standards that guide employee performance. However, the ultimate obstacle to business success may be a consequence of the external environment throughout which a company has little, if any, control. To adopt these challenges, business leaders conduct an environmental analysis and develop policies and processes that vary the company operations and products to this environment.

Political and Legal is one

History
The Marriott Company started as a root beer stand opened by J.W. and Alice S. Marriott in 1927. The first hotel was the Twin Bridges Motor Hotel, which opened in Arlington, Virginia, in 1957. Today, there are more than 3,000 hotels worldwide.

Types
Marriott has several hotel brands. Some of the more recognized are J.W. Marriott Hotels and Resorts, Renaissance Hotels and Resorts, Ritz-Carlton, Courtyard and Residence Inn.

(Source: Marriott.com, 2015)
3.4 Analysis and Evaluation

Marriott International Inc, believes that political participation at all levels of government is important to their business. Public policy decisions often have a significant impact on Marriott, and we believe that being involved in the political process is essential to Marriott’s success. Thus, Marriott is committed to participating in the political process to promote its interests and business

There is about Marriott’s way of putting strategic drivers be on the right fit for change and that there can be concerns leading to Marriott’s decision to expand their markets and have a better outsourcing base for Marriott’s unique products and services for hotel operations, being considered to be one of Marriott’s key strategic value and competence factor. The external and internal environment of Marriott serves was ideally a real means of the company’s recent standing in the market particularly, the Hong Kong Market. The growth expansion strategy is a positive and effective option for Marriott International in the coming three years wherein reassessment and reinvention of business strategies and functions matters the most. Marriott International perceived as one of the leading hotel services as of the present time, leading to a long term partnerships with stakeholders and work based collaboration among Marriott executives, heads and employees, the growth of Marriott International for expansion purposes will cling to the volume of better customer service that produces satisfaction and trust