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Samsung External Environment Analysis

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Research Question: Businesses often have external environments which affect the way they operate. However, is it the same for Samsung Electronics? This is an in depth analysis on the external environment of Samsung Electronics, which in this case is South Korea. This essay looks at South Korea’s experiences and how these affect the way Samsung operates. I am fond of Samsung products, and by being a consistent customer, I would like to know the different factors that affect Samsung’s decision making process in much detail. The thesis of this essay is that Samsung Electronics is a multinational company and because of this it has great influence over South Korea. This means that it has influence over its external environment because of the …show more content…

This essay focuses on the external environment that impacts Samsung Electronics. The environment means the various conditions which are external to Samsung. The business environment is constantly changing and so it is essential for Samsung to understand and adapt to the changes in order to survive in the market (Lominé, Muchena and Pierce 2014). Samsung, a South Korean multinational conglomerate company, was established in 1938 by Lee Byung-chul (Kunwar 2013). Samsung is also known as a South Korean chaebol. Chaebols are large, usually family-owned businesses in South Korea (Dictionary 2015). With its headquarters in Seoul, South Korea, the company consists of industrial subsidiaries including Samsung Electronics, Samsung Heavy Industries, Samsung Engineering and Samsung C&T (Samsung 2015). This essay will only focus on Samsung Electronics which was formed in 1969. It is the world’s largest electronic company today. It consists of a hundred and ninety seven offices and facilities in seventy two countries globally, and is considered one of the world’s top twenty brands (Samsung 2012). Nevertheless, Samsung Electronics still has external conditions which influence the way it

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