ipl-logo

Hedonic Buying Behavior Analysis

943 Words4 Pages

Hedonic buying is one of buying activity include emotional aspect and high involvement (Sarkar, 2011) and it is also reflected with buying behavior that involved multisensory, fantasy, and experience aspects which is involved emotion of consumer toward a product (Alba & Williams, 2012). A young age individual has more negative emotions, and according to Carstensen, Gross, Skorpen, Tsai, and Hsu (1997), they are more expressive to show negative emotions than older people which have better control of emotions. Therefore, young consumer has more chance to do hedonic buying. According to Luo and James (2013), hedonic buying is caused by many factors, either internal or external factors. One of internal factor that influences hedonic buying is value …show more content…

The things that influence individual to form hedonic behavior are individual goal, individual pleasure expected which is categorized into two groups: pleasure over product quality and pleasure over self-experience, self-control, and other aspects. Sarkar (2011) claimed that hedonic buying which involved emotional aspect and high involvement can also require two aspects namely physiological and psychological aspects. Physiological is characterized by high involvement in the purchase of a product, while psychological is marked with the encouragement of the self as internal factors that give the power to someone in the purchase. The study of Veenhoven (2003) has two points of view on hedonic buying, that is nation-level hedonic and individual-level hedonic. The result of the research shows that nation-level hedonic had positive correlation with accepted moral happiness and active recreation, meanwhile individual-level hedonic had correlation with attitude and hedonic action itself. Pattipeilohy, Rofiaty, and Idrus (2013) concluded that one of factors that create hedonic consumption is situational factor or money and time availability. Guler (2014) claimed that some individual values could influence individual hedonic consumption. Hedonic consumption dimensions consist of excitement and run away dimension, innovation, happiness and enjoyment, meanwhile individual values can be categorized into ten groups that can influence hedonic consumption. They are virtue value, universal, self-direction, suitability, tradition, power, self-security, spirituality, stimulus, and

Show More
Related

  • Summary Of The Science Of Shopping Paco Underhill

    778 Words  | 4 Pages

    The thought of being observed without consent is quite troubling, disturbing even. Those who intrude on other’s privacy are seen as outcasts in society; spying is socially unacceptable. These individuals are often referred to as ‘voyeurs’, or most commonly, ‘creeps’. Malcolm Gladwell’s article, “The Science of Shopping” discusses the research that Paco Underhill collects as a ‘retail anthropologist’; which is obtained through hidden cameras.

    Read More

  • James Hamblin Buy Experiences Not Things

    321 Words  | 2 Pages

    Robert P The article “Buy Experiences, Not Things” by James Hamblin elucidates readers that happiness is in the content of moment-to-moment experiences. Three influential points of experience living is that experience brings more happiness than possessions, experiential purchases tend to trump over material purchases, and experiences are less likely to be compared in value to others. In accordance, to this article moment-by-moment experiences hold the key to happiness content. “Satisfaction in owning a thing does not have to come during the moment it’s acquired, of course. ”(2)

    Read More

  • Malcolm Gladwell The Science Of Shopping Analysis

    742 Words  | 3 Pages

    Thomas DaviesProfessor MorrisonEnglish 10018thMarch 2018Argument EssayThe article by Malcolm Gladwell, “ The Science of shopping” explains the study of shoppers and customers. Paco Underhill researched the certain techniques that retailers use to attract their customers and how they increase their customer sales. He would videotape and analyze the tapes of the customers shopping, while taking notes of their trends and any other observations he could find. He had come to various different conclusions, his main three were; invariant right which American would keep to the right side of the store, Decompression Zone is when consumers don 't notice the area inside the door of a store, Petting would be customers that who liked to handle merchandises.

    Read More

  • Hedonism In The Experience Machine

    1193 Words  | 5 Pages

    Hedonism is the different theories about what is good for humans, what motivate us to behave and how we should do it, all of the hedonistic theories catalog pleasure and pain as the most important element of the life of a human being. Hedonists states that all the pleasure you can feel as a human, is intrinsically valuable and pain is intrinsically not valuable, by intrinsically we mean essential, necessary. the Pleasure Machine most known as The Experience machine is a thoughtful experiment proposed by Robert Nozick in his book Anarchy, State and Utopia (1974), that propose humans to imagine a machine that can give you whatever you can desire or unlimited pleasure experiences and then asks you which one would you choose whether your real life or get plugged-in on the machine. This experiment may seem as a good option for any human considering the actual situation of the world and each person problems, and it makes sense: no problems, unhappiness or injustice. I would never enter the Nozick’s Experience Machine nor any human should, for certain reasons such as: Doing things rather than experience them, We want to be someone, and it limits us to what we can make.

    Read More

  • Paul Lester's Photojournalism In The Curious Reader

    674 Words  | 3 Pages

    Bersak, in a thesis for MIT, states that “hedonism represents the “do what feels good” school of thought.” What this tells us is that if it is something that will be good for sales, then publish it. Lester

    Read More

  • Annotated Bibliography: Personality And Value Based Materialism

    6421 Words  | 26 Pages

    Appendix A: Annotated Bibliography Ahuvia, A. C., & Wong, N. Y. (2002). Personality and values based materialism: Their relationship and origins. Journal of Consumer Psychology, 12(4), 389-402. doi:10.1207/15327660260382414

    Read More

  • The Science Of Shopping Summary

    1124 Words  | 5 Pages

    The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression

    Read More

  • Malcolm Gladwell The Science Of Shopping Analysis

    1102 Words  | 5 Pages

    The present essay is in the reference of the article “The science of shopping” written by Malcolm Gladwell, the famous writer from New Yorker magazine. His appeal to this article was the study of retail anthropology which was acknowledged by Paco Underhill, a psychologist that study environments. Retail stores has an obvious intention- convince and attract a customer as much as they could purchase. If we start to study as a whole there is so much to know about shopping behaviors and the knowledge we can extract upon how the thinking of people’s get affected by an environment. The only reason of Paco Underhill’s success is that he observe those details which usually we do not notice and avoid while conceder to analyze buying and selling.

    Read More

  • Science Of Shopping

    425 Words  | 2 Pages

    Shopping has become a daily activity that happens in our everyday lives. We cannot imagine how our lives would be affected if shopping was suddenly stopped. Malcolm Gladwell, Stephanie Clifford and Quentin Hardy write articles about two sides of modern day shopping and how consumers have impacted the industry. In order to get an idea across, the authors must persuade the reader as to why their argument is stronger and more efficient, but to do that, they must use various different types of techniques and strategies. The two authors use logos and pathos to persuade the reader that stores and advertisers manipulate shoppers.

    Read More

  • The Social Values Of Consumerism In The Consumer Society

    999 Words  | 4 Pages

    The consumer societies in which a lot of choices and credit cards are available, social values are defined in terms of purchasing power and material possessions in which there is desire to all what is new, modern, exciting and fashionable. There is a portion of the society with enough money to buy goods beyond daily necessities. Today, people consume for pleasure and feel confident or participate in socially consumer culture. Consumerism has become a universal behavior among most people and groups. Consumerism and consumption is no longer an accurate indicator of actual status and wealth of an individual, as loans have brought such luxury to broader spectrum of social classes.

    Read More

  • Essay On Normative Hedonism

    947 Words  | 4 Pages

    Among the Ethical Philosophy, which I find to be interesting and different from the beliefs that I have, is the Normative or Ethical Hedonism. Coming from a culture which is highly collective, this ethical philosophy is something interesting to learn as a person who strive to broaden his horizon by learning different ethical philosophy that might different from ours, yet common and acceptable by other culture. As far as our culture is concern, we believe that we must act always according to the will of our conscience and we must always follow the norms of the society for the betterment of all. Normative Hedonism is a theory which suggest that happiness must be always be given a huge importance and as much as possible “pain should be avoided.”

    Read More

  • Social Class: Market Myth And Unattainability

    441 Words  | 2 Pages

    The different consumption patterns

    Read More

  • Narcissistic Personality

    895 Words  | 4 Pages

    The study looks into the relationship of personality traits and three general personality traits, Lack of control, stress reaction and absorption. Additionally, this study identifies internal and external stimuli wich triggers buying behavior. Internal cues include respondents’ positive and negative feeling states. Environmental/sensory cues encompass atmospheric cues in retail settings, marketer-controlled cues, and marketing mix stimuli. Further on this study involves the relationship of three personality factors and Internal and external stimuli on specific buying cues.

    Read More

  • Consumer Buying Behaviour Essay

    1057 Words  | 5 Pages

    Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.

    Read More

  • Reflection On Consumer Behavior

    1141 Words  | 5 Pages

    Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

    Read More

More about Hedonic Buying Behavior Analysis

Open Document