Google Technology Acquisition Case Study

Acquisition in business is related to how a company obtains technologies needed for its businesses. The acquisition can be achieved internally through R&D process or externally through external collaboration such as purchasing, outsourcing, licensing, alliances and M&A. in this essay, I will be discussing the different types of acquisitions adopted by google for its technology acquisition and development and the strengths and weaknesses of such strategy. I will also discuss how innovation is linked to acquisition. At the end of the essay, I will go through the keys to success in planning for external collaboration and are the reasons that can make such collaboration fails.
Google have basically combined both the internal and external types

When a company acquires another one it means the first company’s size is increased thus getting larger resources, more visibility in the marketplace and can obtain more funding. Company can acquire another company to attain a specific product or process that might be less expensive to purchase the firm that offer this product or service than creating the product. Therefore, we can see google is purchasing those small technology solution providers to extend or improve its product line. The acquisition can also be to secure or control over a critical resource that is crucial for the company to ensure that it has access to it. An advantage of acquisition is also improving the company performance. This occurs through the advantage of capturing more market share that will increase the revenue and profit. Also acquiring a firm that has loyal customers whom it is difficult to attract through competition, will have a great impact on adding those loyal customers to the acquiring company. It is also beneficial to get skills that are needed for the company and remove excess capacity by merging similar groups, close non-profitable facilities or

Nobody would like to invest in buying an asset and loosing people they work for. In the case of Daimler Chrysler, the spirit of risk taking and entrepreneurial at Chrysler was lost when it joined with the upright hierarchal approach of Daimler Benz. To avoid or minimize collaboration failure, firms need to pay attention to the internal needs for collaboration growth and sustaining accountability. Working alone is not the same of working in collaboration and rules become different. Setting a common mission and shared goals as well as sharing ideas, listening to others and respect are critical aspects for