Eye Care Case Study: Aravind Eye Care In India

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1. The case study talks about Aravind Eye care System, an organization providing eye care at competitive rates compared to market rates and also free of cost to the poor and those who cannot afford it. It is a huge organization which started in 1976 and was the largest eye care provider in the world in 2010. The case study gives a brief of its operations and services all over India including rural India and how is it possible for them to operate efficiently without charging 2/3 of its customers and charging less to the rest. It discusses it’s business model and how it has become the largest eye care provider in the world. 2. The objectives of Aravind Eyecare should be as follows: • To provide optimum eye care facility at the most economic…show more content…
The reasons for poor acceptance of eye care service in rural areas are as follows • Fear of eye damage • Not enough awareness of the procedures • The eye care seeming worthless for the old • Superstitions like interfering with God’s will 4. The options available with Aravind Eye care is that it should accept the fact that the poor acceptance of eye care service in the rural areas is low as of now and will improve on its own over time as the rural areas develop, but this would take a lot of time. another option available with them is to do something to improve the situation faster than it would on it’s own by reaching out to the rural areas and helping them get over their fears and misunderstandings. 5. The ways of improving the acceptance of service in rural areas are as follows: • Increase consumer knowledge about eye care • Promote the service positively in rural areas as a good thing • Increase the number of vision centres in rural areas • Increase the reach of hospitals in rural areas 6. The key learning’s from the case are as follows: • The organization is working towards a social cause and making it feasible to operate by giving free services to 2/3rd of it’s…show more content…
They also have a social cause in their business model, which in itself is a good promoting tool. Operations – The operational strategy they follow is that they have vision centers, refraction centers and mobile units for reaching out to remote areas, at the same time they have hospitals within reach so the people who require more medical care maybe immediately taken care of. Hr – The Human resource functional strategy is understood in their staffing exercise. They recruit good paramedics and train them well, so the smaller tasks of the doctors can be done by them. This helps the doctors who are the most important part of providing eye care can easily handle more patients. Finance – The finance functional strategy can be seen in the cost cutting due to high level of efficiency at all levels and taking advantage of economies of scale. They have created a feasible model to give services for free and at a lower cost due to it’s economies of scale and the services are also of good quality and the procedures are using high

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