Aravind Eye Care Case

1. The case study talks about Aravind Eye care System, an organization providing eye care at competitive rates compared to market rates and also free of cost to the poor and those who cannot afford it. It is a huge organization which started in 1976 and was the largest eye care provider in the world in 2010. The case study gives a brief of its operations and services all over India including rural India and how is it possible for them to operate efficiently without charging 2/3 of its customers and charging less to the rest. It discusses it’s business model and how it has become the largest eye care provider in the world.

2. The objectives of Aravind Eyecare should be as follows:

• To provide optimum eye care facility at the most economic

The options available with Aravind Eye care is that it should accept the fact that the poor acceptance of eye care service in the rural areas is low as of now and will improve on its own over time as the rural areas develop, but this would take a lot of time. another option available with them is to do something to improve the situation faster than it would on it’s own by reaching out to the rural areas and helping them get over their fears and misunderstandings.

5. The ways of improving the acceptance of service in rural areas are as follows:
• Increase consumer knowledge about eye care
• Promote the service positively in rural areas as a good thing
• Increase the number of vision centres in rural areas
• Increase the reach of hospitals in rural areas

6. The key learning’s from the case are as follows:
• The organization is working towards a social cause and making it feasible to operate by giving free services to 2/3rd of it’s customers
• Due to the low cost competitive services and the free services along with the reach in rural areas, it has been possible for them to take advantage of economies of

Hr – The Human resource functional strategy is understood in their staffing exercise. They recruit good paramedics and train them well, so the smaller tasks of the doctors can be done by them. This helps the doctors who are the most important part of providing eye care can easily handle more patients.
Finance – The finance functional strategy can be seen in the cost cutting due to high level of efficiency at all levels and taking advantage of economies of scale. They have created a feasible model to give services for free and at a lower cost due to it’s economies of scale and the services are also of good quality and the procedures are using high technology.
IT – The IT functional strategy can be seen in the processes that are in place to facilitate the doctors and all the other support staff. The doctors also video conference with