The upstream supplier for this product are the suppliers who provide different kind of color, design, and shape of each raw material. Then it heads over to manufacturers to get design to the consumers demand and need. After that it is transported to a warehouse where are are places to get ready to be sent out to a distributor to sell to customers. This product has a return service if the customers feel that the material of the clothes they brought was not up to part thus giving them the ability to return the product as is. The primary information flow is the receipt that is given to the customer and the data that the store retain as data of the goods sold.
Organizational structure Before we understand the hierarchy of USHA International Ltd. we must know that the brand is operating in the market through direct distribution where instead of reaching out straight to the customers the brand has diversified their approach by segmenting their range of products based on the customer. And so the brand is operating through the support of regular dealers in a given market, distributors for a particular range of products (for example a distributor for fans). And so the brand has made internal segments to ease out their work. So in a nut shell the CEO & the Board of Directors(BOD) collectively prepare a set of goals & strategies where they prepare a basic lay out about how should the organization go about
Sales promotions are also commonly carried out during the festive season. Among other sales promotion tools used Tesco is also used contests, coupons, sample and bonus packs. Tesco can buy in bulk Due to the size and facilities, we can buy from Tesco in bulk, which can benefit from economies of scale. This enables the company to offer lower prices to keep prices attractive and competitive with UK retailers such as Asda or Sainsbury 's. For retailers, they can start a business with low prices if bought in tesco.
Merchandise management Merchandise management is the process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company’s financial goals. Buyers need to be in touch with and anticipate what customers will want to buy, but this ability to sense market trends is just one skill needed to manage merchandise inventory effectively. Perhaps an even more important skill is the ability to analyse sales data continually and make appropriate adjustments in prices and inventory levels. Merchandise category Merchandise category is an assortment of items customers see as substitutes for one another eg a department store might offer a wide variety of girls dresses sizes 4-6 in different colours, styles and brand names, a mother buying a dress for her daughter might consider the entire set of dresses when making purchasing decision. Lowering the price on one dress may increase the sales of that dress but also decrease the sales of other
The network is connected when customers order a product from retailers, the retailers then order from distributors, and distributors order from manufacturers, and manufacturers get raw materials from suppliers. In addition, a supply chain involves the constant flow of information, products, and funds between various stages (Chopra, Sunil & Peter Meindl 2004). SCM is about fulfilling a customer’s request of a product by sending it to the correct location, at the correct time, at a best price, as well as in the best condition. Overall, the supply chain starts when a customer place an order and ends when the customer has made his or her
A retailing business is the sale of goods directly to the final consumer, not for reselling, but for use and consumption by the buyer. Retail business involves the sale of product from a single way of purchase directly to buyer that intends to use the product. Retailing business can take place on various of forms, including an internet shopping website, a catalog and retail store. The retail transaction is at the end of the chain as the manufacturers always sell large number of products to the retailers at a reasonably lower price, as the retailers will directly sell those product to the final purchaser to earn their profit. Next, retailers always make the purchase of goods easy for the consumer for example, retail stores having salesman, customer
We are not only take care a customer by look after them in the supermarket but we also have a carrying product service to the car park for a customer who buy a product in a weight that we defined. BPMN The reason that why the AYE supermarket using the BPMN in business because it’s can see all of processes. Beside, can see the boundary easily about activity of AYE such as import and export products, sell the product and promotion,etc., Overall The perspective of overall has three main processes, including promotion, POS and stock management. First is promotion, in this process explains about the process of advertising the promotion to the customer till the customer bought products with applying a promotion. Next is POS (point of sales) system tells about AYE financial transactions and keep all track transactions (e.g.,product sold and discount ).
Merchandise management is a key activity in the management of the retail business. Components of merchandising management : • Merchandise analysis : The retailer needs to be aware of the target segment of the consumers before he makes the decision to buy the merchandise . planning merchandise buying should be aligned with the taste and preferences of the consumer. • Merchandise planning : it is well devised thought to say that ‘well brought is half sold’ . Buying objective should be well designed and structure and a well through plan is required to buy merchandise before the business season.
Consumer behavior is required for marketers to study consumer behavior so that they can come up with effective marketing strategies. If marketers have important knowledge about consumer preferences, they can anticipate potential customers' response to their product or service. Consequently, by studying consumer behavior before and during their purchase, they help create a comprehensive marketing strategy. Consumer behavior research is equally important for non-profit organizations such as charities, hospitals, government agencies and so on. For example, the government needs to study consumers' behavior to provide them with the goods and services they need to understand potential future issues such as disease, environmental pollution and so on.
b) Secondary Data The data what has already been used for earlier studies data can recollected from documents, reports of company, web site and library etc Tools: Tools will be used as per need of student. Tools such as tabulating and averaging the data. Further tools will be used as per need of the study. 1.7 Literature Review Abhijeet Singh and Brijesh Kumar(2011) Hero Honda Motors Ltd, is running a program Called Good life Passport to Relationship Reward, with efforts to create an innovative environment for interaction between Hero Honda and its customers. Members of this program are given a magnetic card in which all information is stored and this card is swiped when using any service at a showroom or workshop and it works like a loyalty benefit card.