Case Study: F & K Motor Trading
1.0 The channel participants and members
Marketing channel is defined as the external contractual organization that management operates to achieve its distribution objectives. To meet the expended customer expectation, a variety of different channels, often both land-based and internet-based. These multiple channels must be properly targeted to reach the appropriate customer segments and coordinated to make sure they mesh smoothly and complement, rather than undermine each other. F&K Motor Trading used both channels as Facebook. They also have their own Facebook id name registered as Trading FK Motors and that Facebook account operated since September 2013. 1.1 Marketing Mix
Product
F&K Motor Trading offers a varied product range for its customers and appeals beyond categories and segments, The main offers of this store is provide serviced motor repair. In addition, they also sell
…show more content…
F&K Motor Trading act as retailer where is retailer buying products from wholesalers, agents, or distributors and then sell them to consumers. F&K Motor Trading is manufacturer doing direct selling and also a retailer. They buy in large quantities and sell in small quantities to consumers. They sell in locations that convenient to consumers which is in their stores, the same place where they did the services.
The role they played as retailer in distribution is to interpret the demands of the consumers and to find and stock the goods the consumers want, when they want, and where they want. The product available at their stores is related to the services they do. Customer will demand this motor parts to be change if they do the motor repair service or also they will ask product such as helmet, keypad lock when they buying
Reflection On Marketing Simulation: Managing Segments And Customers
1750 Words | 7 PagesMoreover, C being the least price sensitive, it would be the most willing segment to pay the premium for the superior product performance. At the beginning of the simulation, Minnesota Micromotors’s market share for this segment was just 4% - there was a huge potential for growth. Moreover, Segment C consistently had the highest gross margin per unit ($58.36 for 2012 Q3) which indicated that Segment C could be the most profit generating customers for Minnesota Micromotors. Improved efficiency in my sales salesforce and effective marketing communications were very critical in communicating Minnesota Micromotors motors’ value to customers, and formed the key differentiators in managing Minnesota Micromotors’s dual sales force and distribution channels – hence I planned to invest adequately in the “Integrated marketing communication and training” in every quarter. Also, having the market ‘intel’ and customer feedback were ever critical to make any changes to pricing, budget and sales force allocation – hence I always invested on Market
Finance Case Study: The Wilkerson Company
895 Words | 4 PagesAbstract The Wilkerson Company started facing declination in profits due to the price cutting on their pumps. On the contrary, while the price pumps were decreasing to record numbers, the flow controllers, which controlled the rate and direction flow of chemicals, could increase its prices without significant loss or any competitive response. Wilkerson, his controller, and manufacturing manager developed an activity-based cost model (ABC) to better comprehend the various demands that each product line makes on the organization 's indirect and support resources. Exhibit 1 showed us our operating results, Exhibit 2 showed us our product profitability analysis, Exhibit 3 displayed our product data, and Exhibit 4 was a compilation of the monthly
Sainsbury's Social Media Case Study
2692 Words | 11 PagesSocial networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?
Yum ! Brands: Quality Management System
1860 Words | 8 PagesBrand described as a network of facilities and distribution options. The researchers argue the supply chain include different functional areas such as inbound and outbound transportation vegetables, chicken and meat, warehousing, inventory control, suppliers foods, supply management forecasting, production planning, order processing and customer services (Dwivedi, Dwivedi and Tewari, 2014). Supply chain management consists of managing the production network from raw material supplier to final customer. Regardless of any doubt, any industry faces a range of challenges in the supply
Case Study: Target Corporation
882 Words | 4 PagesProcess and tools Target Corporation uses tolls and process for product safety and quality assurance. The company assesses a program for risk –based product safety and quality at every stage in the product life cycle, from development through the life of brand product. Target global team implement a program across 36 countries and 2228 factories producing target product, during the process will require independent third-party testing to validate safety and quality before the guests purchase product. the vendor in the company are expected to employ best practices, including clearly defined and well-documented manufacturing and quality processes including staff training , and record keeping. What does the TC required to do the job?
Kmart Supply Chain Analysis
5718 Words | 23 PagesKmart’s supply chain includes organizations, resources, people, activities and information or moving products from supplier to end customer. It involves ordering to suppliers, transportation of products, storage of products in warehouse, moving products to Kmart stores and finally providing products to customers. Kmart supply chain takes care of entire flow from manufacturing to warehouse till stores. General merchandise and apparel products for Kmart are produced directly by factories located in Bangladesh, China, India, Cambodia and Indonesia. Illustration of Kmart using Porter’s Model:
Microwave Oven Case Study
1201 Words | 5 PagesD) Marketing Plan (4Ps) Marketing Mix (4Ps) • Product – Divide product into three categories for different market o High-end function, design, and price – to target high-end group. The function will feature the highest potential such as child protection lock, built-in coffee and toaster maker, rotisserie, new technology
Case Study Of Motilal Oswal Company
815 Words | 4 PagesMotilal oswal securities Ltd The Motilal oswal ltd company was the parent company of the Motilal oswal securities ltd, it was the subsidiary company. Motilal Oswal Company was established by Motilal oswal and Raamdeo agarwal in 1987 and gets the membership from the BSE. It got it final certificate of registration approval in the year 2010 from the securities and exchange board of India regarding the setup and expansion of the business of mutual funds in the country. Motilal oswal securities ltd was incorporated in the year 1994 and its main business is stock broking and wealth management. Motilal Oswal Company has 99.95 % holdings previously which became 100 % holdings In Motilal securities ltd .It was one of the subsidiary company of the
Advantages And Disadvantages Of Supply Chain Management
771 Words | 4 PagesH. Physical Distribution This is the movement of a finished product / service to customers. In the physical distribution, the customer is the ultimate goal for a marketing channel and the availability of the product / service is an important part of the marketing efforts of the individual channels participants. I. Out sourcing / Partnerships
Nike Consumer Behaviour
1301 Words | 6 PagesConsumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.
Tata Motors Case Study
1250 Words | 5 PagesINTRODUCTION In June 2008, TATA Motors announced the acquisition of brands Jaguar and Land Rover from the car producing giant Ford Motors. The deal was valued at US$ 2.3 billion and is considered an overall success even from intercultural perspective. On the contrary, the deal was speculated to be a huge failure as the world was entering into recession in 2008 and Jaguar Land Rover (JLR) was incurring huge losses. The deal was an all cash deal with 100% acquisition of Jaguar Land Rover’s businesses.
Pizza Hut Supply Chain Analysis
2323 Words | 10 PagesPizza Hut was established by Dan and Frank Carney in Wichita, Kansas, USA in the year 1958. Pizza Hut Inc. is one of the prevalent pizza companies worldwide. It was a subsidiary of Pepsi Co Inc. from the year 1977 – 1997. It is a wholly owned subsidiary of YUM! Brands since 1997 to present.
Reflection On Consumer Behavior
1141 Words | 5 PagesIntroduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.
Competitor Analysis Of Marigold
1362 Words | 6 PagesBesides, sales promotion is also being used by Dutch Lady to induce the customers to purchase more products. It also will distribute free trials for letting customers to have the chance to experience its product. Public relation is also an effective promotion method that used by Dutch Lady. It distributes newsletter, annual reports through e-mail to targeted customers as well as organizes charitable events and donation for raising awareness (UK Essays, 2015). F&N uses social media such as Facebook to promote itself, and it will upload some posts regarding the promotional activities and competition to remind the customers.
Maruti Suzuki Case Study
2531 Words | 11 PagesThey started out with providing customer satisfaction, which was not the trend in automobile sector during those days. They are credit to have brought a revolution in the sector, to be the first company to be a mass production company, and sell more than a million cars in a year. The company has 2 manufacturing plants in Gurgaon and Manesar, which have a joint production capability of 1.5 million vehicles annually. A third plant is being proposed to be functional very soon in Mandal, Gujarat.
More about Case Study: F & K Motor Trading
Reflection On Marketing Simulation: Managing Segments And Customers
1750 Words | 7 PagesFinance Case Study: The Wilkerson Company
895 Words | 4 PagesSainsbury's Social Media Case Study
2692 Words | 11 PagesYum ! Brands: Quality Management System
1860 Words | 8 PagesCase Study: Target Corporation
882 Words | 4 PagesKmart Supply Chain Analysis
5718 Words | 23 PagesMicrowave Oven Case Study
1201 Words | 5 PagesCase Study Of Motilal Oswal Company
815 Words | 4 PagesAdvantages And Disadvantages Of Supply Chain Management
771 Words | 4 PagesNike Consumer Behaviour
1301 Words | 6 PagesTata Motors Case Study
1250 Words | 5 PagesPizza Hut Supply Chain Analysis
2323 Words | 10 PagesReflection On Consumer Behavior
1141 Words | 5 PagesCompetitor Analysis Of Marigold
1362 Words | 6 PagesMaruti Suzuki Case Study
2531 Words | 11 Pages