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FRESH Business Analysis

827 Words4 Pages

FRESH is located in San Diego, California and it has 50 employees. They define themselves as a "socially responsible franchisor"*. They do not only want to be a business, but they also want to create a positive impact in the community they are working. They won two Entrepreneur's title in 2015, the Top New Franchise of 2015, and #1 in the Franchisor Category 2015-2016. Inc. Magazine recognized this company as one the America's Fastest Growing Companies in their INC. 500 list. Some of their client partners in different industries, such as YMCAs, Boys & Girls Clubs, hospitals, schools, corporations, among others. This company based its product offering on the current demand in schools, and corporations. FRESH state that companies that have "health care intervention programs, save around $3 in healthcare cost for every $1 invested in employee health and wellness". Conforming to this demand, the company decided to offer healthy vending services to companies. FRESH also found that the US Department of Agriculture (USDA) published science-based nutrition standards for snack foods and beverages sold at school. Furthermore, the Hunger-Free Kids Act of 2010 mandates that schools must offer healthy snacks for children and …show more content…

It will take time for them to adopt this new type of food. Even if this is the only type of food offered in the school, they could buy the food in other places and bring it to the school. The Micro Market is a good idea that can work for corporations but it relies on the remote wireless sales monitoring. Having a service like this, increases the probability of having losses in inventory. Smart Vending also identified the trend for healthy snacks, but its focus is to serve people who want to cook and eat in a healthy way at least once a day. It is the same trend, but the companies are fulfilling different types of target

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