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Fabris Marketing Plan Essay

2378 Words10 Pages

Contents of marketing plan

Part: 1 Executive Summery
Part: 2 Purposes and Mission
Part: 3 Situational Analyses
• Product Market Analysis
• Distribution Analysis
• Competitor Analysis
• Financial Analysis
• Other Analysis
Part: 4 Strategy and objective
• Marketing strategy
• Marketing objectives
Part: 5 Technical programmed
• Market
• Product
• Promotion
• Distribution
• Pricing
• Other
Part: 6 Budget performance analysis implementation
• Budget and analysis
• Implementation
Part: 7 Additional considerations

Company name:

Fabris (PVT) Limited Company

Company logo: Product name:

FRESCA JUICE

Product logo:

Project of Marketing Plan …show more content…

The factory facility has been founded on 25 canal area of land in the industrial area ferozepur Road Lahore. The factory is expected to match the demand of our product. We have ensure the installation of modern sophisticated and efficient equipment confirming to the very latest standard of “Good Manufacturing Practices”

Introduction To “Fresca”
People started too perished under the scorching the heat of summer in our country they need of energy drink to refresh themselves Fresca is a fresh juice product. It provide energy and keep fresh when feel weak and tired after doing lot of work in whole day.
It contains vitamin and proteins which is useful energy sources. Vitamins gives freshness and proteins are the energy cells that are recharge the human body so they work at their maximum.
The students employee and workers all field of humans become tired due to the work burden and sunlight which make them feel lose. They need an energy drink that make them energize so they may be able to perform better again and feel …show more content…

We are focusing to all levels are generation. The price of Fresca is moderate because it is for all

Market segmentations
The consumer of “Fresca” consists of the followings:
Geographic:
• A zone (Gull berg, MM Alam road, Defense)
• B zone (Garden town, Model town, Wahdat road )
• C zone (Moon market, Multan road, Allama Iqbal town)
• D zone (Upper mall, Railway station, Dharma Pura

Demographic:
• Kids
• Elders
• Patients
• Etc.
Our competitors

The Fresca is currently facing very competitive environment. Because already in market following compotators are:
• Shezan
• Nestle
• Benz
• Country
• Coca cola (aosis)

Product review
The FRESCA is available in 250ml size and in different

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