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Zuckerberg Swot Analysis

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CHAPTER 1 INTRODUCTION
1.1. History
Facebook, a social networking website was made by, Mark Zuckerberg, with the help of Andrew McCollum and Eduardo Saverin in February 2004. These three were students of Harvard University. Facebook got recognition in Harvard then in Stanford and Yale University. Usage of Facebook was extended by April 2004.
1.2. Overview
Today, Facebook is used almost all over the world. The purpose of the website is to interact with friends but, now that is not the only reason Facebook is used for its used for lots of purposes and one of the many purposes is that marketers use it to start and grow their business. On the other hand, costumer feels convenient to shop on Facebook. Advanced way shopping has their own target …show more content…

Young population tend to shop online is because they spend most of their time surfing online so something or the other attracts them and the cycle goes on when they become loyal to the online page on Facebook and tell their friends about it. It influences the consumer more when the marketer keeps his/her page on promotion and it comes on the news feed of the target population repeatedly, the chances are high that the target audience will like the page and if they like something they will place the order. Owners of the page increase the reach of their page by paying Facebook through PayPal, debit or credit card. They also boost their posts that makes their page to pop up on the target audience’s news feed and also that has already liked the page. Consumer tend to get attracted by online shopping because its hassle free people don’t have to go physically to the shop and purchase the product and vast choices are available in just a click instead of spending hours in mall to find what they want. Competitions, giveaways and gifts are given to the users of the page this makes many others to like the page and also few becomes brand loyal when they win the

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