The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
On account of all these facts, it can be said that companies should use Facebook actively in order to communicate with old and new customers since it is a commonly used network. In addition, advertisers can buy Facebook ads that appear in the side columns of the Facebook site. These ads include a picture, a click through link to
This is because social media can empower activism and inspire individuals to rally behind one cause. Social media can also assist people in staying connected to their society. All kinds of people all over the world use social media. Job searchers, families, friends, businesses, daters, activists, and just average people looking to follow current events, all use social media on a regular basis. Social media can be used in helping people find work, and in turn helping employers find employees.
d) Sponsored InMail- It gives advertisers the ability to send a form of email messages to any of the over 300 million LinkedIn users. e) Follow Company Ads- These are ads that appear on a user’s page in order to encourage them to follow a company. f) Join Group Ads- It is a way to get communities to engage with a product. The ads shows the name of a particular group, a brief description of the topics to be discussed and a clear call to action button asking users to join. Social Media Campaigns In 2016, the rise in messaging apps and the new changes in Instagram and Twitter have worked remarkably well in the social media marketing.
Categorically, social media can be explain as an application whereby people advertise and communicate with themselves on a personal level using various methods such as Facebook, Flicker, Hi5, MySpace and Twitter. However, social media is not only patronized for social interaction only, most media firms nowadays capitalize on the rapid growth and fast way to get hold of their audience by posting event listing, press releases, breaking news information and so on. In general terms, social media enable users to share information and collaborate with each other to create web content and utilize it. It refers to users’ activities, practices, and behaviors occurring through media via sharing information, knowledge, and opinions. These technologies are internet-based and they facilitate creativity, information sharing, and collaboration among users indeed, social media puts great emphasis on sharing, participating, and collaborating processes and activities.
In conclusion, Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, and connect to current customers and foster new business. Pachira Inchan (2012) has summarized type of online social media as follows.
(Ryan and Xenos, 2011) Facebook is the website where people turn to boost their ego and seek social support, with the need for self-presentation and the need to belong. Individuals with narcissistic tendencies were found to enjoy using Facebook tools for self-promotion such as the status updates and photos, to manipulate these features in presenting a “perfect” self with the need to belong. (Ryan and Xenos, 2011) As an avid user of Facebook, I have grown to be more narcissistic and self-conscious. I am constantly conscious about the number of likes and comments of each post, as well as the worry that Facebook friends may dislike me based on what is being presented online. For fear that people may not accept my views as it is, I would often edit my posts or post “appropriate” status updates and photos that are rather generic without being too direct or explicit, even though they may represent how I really feel about a certain subject
4. The Importance of the Current Study The study attempts to determine the extent to which the university students gain political knowledge from using social media during the 2015 parliamentary election. It also examines the impact of social media in the production of political knowledge among participants. According to Wimmer and Dominick (2000) the knowledge of how people use a particular medium is an important step on the road to more knowledge about the development and the prospective effect of the medium. Hence, the speedy growth and popularity of social media such as Facebook, Tiwitter and YouTube have generated concerns among political communications researchers about the impact of social media on individuals’ political information and
The issues raised in the process of creating profiles, publicizing activity and the way that these data and images may be interpreted. In creating and maintaining profile, the author highlight how Facebook users made the creation of an initial profile with registration that users may provide a good deal of personal data before they understand the consequences of their actions. Social madia has its own characteristics and policy approaches. New forms of media protocols, which could be referred to as ‘intelligent’ or ‘adaptive’ should take in consideration by social media developers. Year by year, Facebook was change and the ability to mediate privacy becoming more distant.
According to Forsyth, Some people join Facebook group to evaluate their own qualities, to set personal goal, to help other people or to bolster their self-esteem. It is further reported that people rely on others for information about themselves and the environment. The nature of how people are using Facebook these days means people can have all sorts of information they might require. Christofides et al revealed that Facebook provides an easy way of sharing information with friends, acquaintances and even strangers. She further revealed that a survey which was carried with University students in Canada revealed that students are free to disclose and share information on Facebook rather than in general.